24 Ways To Promote Your Website Offline

Getting large numbers of visitors to your business website has two major benefits:

1) The more traffic you get the higher your website will feature in the search engines – when Google is deciding where to rank websites in its listings, it is going to put a website that gets 20,000 visitors a month much higher than one that gets 20. Why? Because it takes the assumption that if more people are using a website then it is likely to be a good, relevant and informative website.
2) The more people visit your site the more opportunity it gives you to test and measure – you can experiment with your content, with offers, layout, and calls to action.

Ultimately though, the main reason to get people to your site is so that they buy from you!

Below is a list of possible places to advertise your website – some you may be doing already, some you may not.

1) Advertise your website address on your business stationery – business cards, compliments slips, letterheads and invoices

2) Include your website in your email signature so it is at the bottom of every email you send

3) Email all your contacts (customers, prospects, suppliers etc) to let them know you have a new website and give them a link to it

4) Advertise your website on your brochures or other company literature

5) Tell customers about it via telephone, give the address to all telephone enquiries, and if you are telemarketing give every prospect the address too

6) Include your website address in all quotes and tenders

7) Advertise your website in the signage of your premises

8) Advertise your website clearly on the signage of your company vehicles

9) Include the website prominently in your directory advertising (Yellow Pages, Thompsons, BT etc)

10) Ensure any salespeople are using the website to show potential customers

11) Direct mail potential or existing clients and include the website address

12) Include your website address in your leaflets and flyers

13) If you are a retailer, include the web address on your receipts, on your bags, window displays and in your point of sale displays

14) If you have a premises which customers visit, advertise the website via posters and signs at your premises

15) Run a newspaper or magazine advertising campaign to direct people to your website

16) Run a radio or television campaign to attract visitors to your website

17) If your website is newsworthy and you can think of a story the press would be interested in, do a press release including your website address

18) If you have a PR company make sure they are promoting the website

19) Make the website clear and prominent in any trade shows or exhibitions you do

20) Include the website on any promotional gifts you give (pens, calendars, diaries etc)

21) Advertise the website on outdoor posters, billboards, cinema or post office advertising

22) Ask for an ‘email this web page to a friend’ link on your website to encourage referrals

23) Include your website on any company stickers, fridge magnets, tags

24) Include the website address on your company uniforms/name badges

What Can We Do For You

How can we help you?

View our video and see what we can do for you.

http://www.youtube.com/watch?v=GwCXvk2VIT4&feature=BF&list=ULCh_2rYF9gCQ&index=6

See What They Say About Us

See what our clients say about us!!

http://www.youtube.com/watch?v=vbeez8Ok4MA&feature=autoplay&list=ULCh_2rYF9gCQ&index=1&playnext=2

http://www.youtube.com/watch?v=K1X5YIhOG_g&feature=autoplay&list=ULCh_2rYF9gCQ&index=2&playnext=3

http://www.youtube.com/watch?v=EHzvY4E9tdg&feature=BF&list=ULCh_2rYF9gCQ&index=3

http://www.youtube.com/watch?v=HrHgvulv8bM&feature=BF&list=ULCh_2rYF9gCQ&index=4

http://www.youtube.com/watch?v=NS7wzqG0YrA&feature=BF&list=ULCh_2rYF9gCQ&index=5

Make Your Website Content More Effective

When setting up a new website, most business owners will focus on the design and the look of the new website.

So when their web designer asks them for the text they often see it as a task to get done and out of the way as quickly as possible - the idea being that if the website looks good, you will get enquiries. Having now seen many professional looking websites that get lots of hits but few new customers, however, it is important to understand what a difference writing effective web copy makes.

Many small business owners are experienced in their trade or profession but have little formal marketing experience, and as such most websites are filled with text that has been rushed by business owners so busy in the day to day activities of their businesses that they don’t get much time to sit down and really plan their content.

So if you’re reading this, you have either written your text for your website already, or are about to start, this is a simple guide which if you implement the ideas here, will improve your websites results.

Firstly, some questions to ask yourself before you start:

1. What kind of people do you want to attract through this website – who are your ideal customers (e.g. general public, small business owners, men, women, teenagers, the older generation)?

2. How can you tailor the content to those people? (For example should the language be formal or informal, should you use lots of technical detail or make it easy for the ‘layperson’ to understand, etc)

3. What are the BENEFITS of your product/service? (Most people talk about the features of their product or service but not enough about why those features are important and why they will benefit the person/organisation that uses that product or service). For example ‘Our wooden furniture is made from the finest quality hardwood timber (feature), which means that they not only look great now but will still look great in 20 years time (benefit)’.

4. Why should they buy from YOUR business, i.e. what is different about your business? Why do your existing customers use you rather than anyone else they could buy from? If you can list 3-5 good strong reasons then include these in your copy – your existing customers already know you’re a great company to work with but potential ones don’t and you needto show them exactly why you are good and what they can expect.

5. What action do you want them to take once they’ve read your website – do you want them to call you, fill out an online form, buy something online with their credit card?

Now you have answered these questions you can start to put together the content for the different pages.

Getting The Most From Your Website Part 2

Now your website is up and running, maximise every opportunity to drive traffic to your website. Here are a few simple offline ways you can do this:



- Add your website address to your stationery – business cards, letterheads, complement slips and email signatures

- Include your website address in all your advertising and direct marketing

- Add your website address to invoices, receipts, bags and any other customer communication

- Add your website to your signage – vehicle decals, premises and uniforms

- Give people the website address verbally – over the phone or face-to-face

- Give your address to all potential customers you come into contact with



Keep your website up to date:



Check your website at a minimum every three months to review the content and ask yourself:



- What else can be added?

- What content or images needs removing?

- How can the existing content be improved?



By keeping your content fresh and up to date, will keep clients coming back to see what is new on your website. Because the search engines like to see new and relevant content present on your site, this will help your ranking position in the search engines. From a cost saving side, refreshing your content regularly will prevent a complete overhaul two or three years down the line.



Monitor your results:



Once your website is up and running, don’t fall into the trap many site owners make in neglecting to keep track of your results. Often just a few simple tweaks can make a huge difference on your overall results. By keeping track of your performance, you will spot and correct any potential problems or issues early. How can I do this?



- Set yourself up with a stat counter. Check your website statistics regularly.

- Ask every new enquiry how they found you

- Ask current customers for feedback on your website – what they like and what they don’t like

- Set your website up on Google Analytics