There are a lot of ways that you can improve your site’s page ranking in search engines, unfortunately, not all of them are good. Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick the search engines – one of these methods is actually duplicating web content.
What is duplicate content?
Duplicate content in SEO Derby is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site’s search engine page rankings. A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site’s page rankings since they will be able to get multiple listings for their site. Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.
What are considered as duplicate content?
There are a couple of duplicate content types that are being rampantly utilized by a lot of people, each one a bit different in their use, but all of them employed for the same purpose, which is to trick search engines to get better page rankings.
One way of getting a duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content. This may include landing or door pages aside from the content, so make sure that you avoid using this if you don’t want your site to become vulnerable to search engines’ duplicate content filter.
Another method of creating duplicate content is by simply taking content from another website or page and reorganizing it to make it appear dissimilar to its original form, though it is actually the same.
Product descriptions from many e-commerce sites are actually being utilized by other sites as well. Other sites simply copy the product description of manufacturer’s utilized by other competitive markets as well. And add the fact that the product name, as well as the name of artist, manufacturer, writer or creator would be included, a significant amount of content would show up on your page. Although this is much harder to spot, it is still considered to be a duplicate content, or spam.
Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content. Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.
How do a search engines filter duplicate content?
Search engines filter for duplicate content by using the same means for analyzing and indexing page ranking for sites, and that is through the use of crawlers or robots. These robots or crawlers go through different websites Derby and catalogues these sites by reading and saving information to their database. Once this is done, these robots then analyzes and compares all the information it has taken from one website to all the others that It has visited by using certain algorithms to determine if the site’s content is relevant, and if it can be considered as a duplicate content or spam.
How to avoid duplicate content?
Although you may not have any intentions to try and deceive search engines to improve your site’s page ranking, your site might still get flagged as having duplicate content. One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page. Just make sure that you avoid too many similarities with another page’s content for this can still appear as duplicate content to some filters, even if it isn’t considered to be a spam.
For more information on SEO Derby, duplicate content or internet marketing go to http://www.jdrwebsites.co.uk/
22 June 2011
19 June 2011
Content and Link Building Strategies
The entire search engine optimisation (SEO) process is often misunderstood by a lot of people, which is why they often commit a lot of SEO mistakes that can cost them not only their page ranking in search engines, but also lose traffic volume of possible clients. SEO can help you direct traffic to your site, but getting them to stay is a whole new different ball game.
The entire SEO process basically revolves around the idea of getting a good page ranking in search engines by employing certain strategies so that people can find your site easier. The better your page ranking is, the easier it is for users to find it, the more appealing it is for them to visit your site, thereby increasing the amount of traffic that your site is able to generate. However, if the users do not find any relevant content in your site, then your efforts to get them to your site would just have been in vain.
Link building
Building links is also another content strategy that you can employ to help users searching for a particular content to find your site offering relevant content to their search. Try to link to those other sites that have similar content, or at least uses the same keywords in tagging their site’s content.
This way, any user searching in those sites will be directed to your page’s similar content, making it easier for users to find your page.
Ensure that you can get users to stay in your site, by using relevant and original content and link building with relevant sites to your product or service.
The entire SEO process basically revolves around the idea of getting a good page ranking in search engines by employing certain strategies so that people can find your site easier. The better your page ranking is, the easier it is for users to find it, the more appealing it is for them to visit your site, thereby increasing the amount of traffic that your site is able to generate. However, if the users do not find any relevant content in your site, then your efforts to get them to your site would just have been in vain.
Link building
Building links is also another content strategy that you can employ to help users searching for a particular content to find your site offering relevant content to their search. Try to link to those other sites that have similar content, or at least uses the same keywords in tagging their site’s content.
This way, any user searching in those sites will be directed to your page’s similar content, making it easier for users to find your page.
Ensure that you can get users to stay in your site, by using relevant and original content and link building with relevant sites to your product or service.
16 June 2011
Keyword selection For SEO
One of the main components that helps determine the success, or failure, of your search engine optimisation (SEO) campaign is your keywords selection. Although this may not appear much, choosing the right keyword to use for your website is one of the more gruelling parts of the entire SEO process, especially if you aim to find one that will be most effective for your site’s search engine optimisation.
When using keywords for SEO, you just need to follow a few simple steps in order to properly find the right keyword that will do the job. There are also a couple of things that you need to look out for in order to avoid any problems when trying to optimise your web page.
Make a list
The first thing that you should do if you want to be able to use keywords effectively is to start out by making a list of “key” keywords or phrases that are relevant to the content of your site, and by doing this, it can actually lead you to create or discover more keywords or phrases that may blossom from the original one that you have chosen.
Select key phrases or words
Once you’ve made a list, try to select ones that contain a “key” keyword or phrase that can help you identify your site’s content. Let’s say your site’s content is all about cars, using cars as a keyword won’t put you high up in the page ranking of search engines, especially since a lot of sites or pages have that as a keyword. Try to avoid using words or phrases that are too general, as this will not help improve your page ranking. By adding other key terms to your chosen keyword, such as “second-hand cars”, or “second-hand sports cars” will actually help improve your chances of going up higher in the page rankings. Just make sure that these are relevant to your site’s content.
Check your competition
It also helps if you took the time to search for keywords or phrases that your competition are using so that you can narrow down which ones to use, and which ones to avoid. There is no sense in using a type of keyword or phrase, such as “cars”, which a lot or most of your competition are using as well, and if their site’s are ranked high up in the search engine’s index, then you might have a difficult time going up against that.
Use your location
You can also improve your chances of getting a much better page ranking result if you incorporate your location to the keyword or phrase that you are trying to use. Let’s say your business is located somewhere in Hertfordshire, by simply adding the word “Hertfordshire” to your keyword selection (“Hertfordshire second-hand sports cars”), you can fair better in your page ranking. However, this type of method usually entails that people are planning on seeing you in person when they do searches like this, so make sure that you only utilise this technique if you are open to the idea of them visiting you in person.
Use your niche
Always try to choose the keyword that you specialise in, or at least the one that offers you with the most profit. Keep in mind that you want to offer the keyword that best describes your business, but if the search volume of users is leaning towards one that isn’t your main product, then you can actually opt to use that keyword instead, just as long as that keyword is still related or relevant to your site’s content.
When using keywords for SEO, you just need to follow a few simple steps in order to properly find the right keyword that will do the job. There are also a couple of things that you need to look out for in order to avoid any problems when trying to optimise your web page.
Make a list
The first thing that you should do if you want to be able to use keywords effectively is to start out by making a list of “key” keywords or phrases that are relevant to the content of your site, and by doing this, it can actually lead you to create or discover more keywords or phrases that may blossom from the original one that you have chosen.
Select key phrases or words
Once you’ve made a list, try to select ones that contain a “key” keyword or phrase that can help you identify your site’s content. Let’s say your site’s content is all about cars, using cars as a keyword won’t put you high up in the page ranking of search engines, especially since a lot of sites or pages have that as a keyword. Try to avoid using words or phrases that are too general, as this will not help improve your page ranking. By adding other key terms to your chosen keyword, such as “second-hand cars”, or “second-hand sports cars” will actually help improve your chances of going up higher in the page rankings. Just make sure that these are relevant to your site’s content.
Check your competition
It also helps if you took the time to search for keywords or phrases that your competition are using so that you can narrow down which ones to use, and which ones to avoid. There is no sense in using a type of keyword or phrase, such as “cars”, which a lot or most of your competition are using as well, and if their site’s are ranked high up in the search engine’s index, then you might have a difficult time going up against that.
Use your location
You can also improve your chances of getting a much better page ranking result if you incorporate your location to the keyword or phrase that you are trying to use. Let’s say your business is located somewhere in Hertfordshire, by simply adding the word “Hertfordshire” to your keyword selection (“Hertfordshire second-hand sports cars”), you can fair better in your page ranking. However, this type of method usually entails that people are planning on seeing you in person when they do searches like this, so make sure that you only utilise this technique if you are open to the idea of them visiting you in person.
Use your niche
Always try to choose the keyword that you specialise in, or at least the one that offers you with the most profit. Keep in mind that you want to offer the keyword that best describes your business, but if the search volume of users is leaning towards one that isn’t your main product, then you can actually opt to use that keyword instead, just as long as that keyword is still related or relevant to your site’s content.
01 June 2011
7 Tips To Instantly Improve The Copy On Your Website Increasing Conversion Rates
When setting up a new website, most business owners will focus on the design and the look of the new website. So when their web designer asks them for the text they often see it as a task to get done and out of the way as quickly as possible - the idea being that if the website looks good, you will get enquiries. Having now seen many professional looking website designs Derby that get lots of hits but few new customers, however, it is important to understand what a difference writing effective web copy makes. Most small business owners are experienced in their trade or profession but have little marketing experience, and as such most websites are filled with text that has been rushed, so busy in the day to day activities of their businesses that they don’t get much time to sit down and really plan their content.
So if you are reading this, you have either written your text for your website already, or are about to start, this is a simple guide which if you implement the ideas here, will improve your websites results.
Firstly, some questions to ask yourself:
What kind of people do you want to attract through this website Derby – who are your ideal customers (eg. General public, small business owners, men, women, teenagers and the older generation)? How can you tailor the content to those people?
What are the benefits of my product/service?
Why should they buy from your business, i.e. what is different about your business?
What action do you want them to take once they’ve read your website – do you want them to call you, fill out an online form or buy something online with their credit card?
1. Make sure content is easy to read
Most people will not read huge complicated paragraphs of text online, as it’s all to easy to click on to another website or another page, so it’s vital to keep your information simple, and to break it up into bite sized chunks. Here are some guidelines for the length of your content:
Headings: 8 words or less
Sentences: 15 - 20 words
Paragraphs: 40 - 70 words
Page word count: 250+ words
2. Break up the text wherever possible
Provide a summary of your information by clearly communicating the direction of your discussion. Use informative headings and subheadings with a paragraph of 4 to 5 lines that supports them. You only have a few seconds to grab your visitors’ attention.
Most will simply scan for the information they are seeking.
Use bulleted or numbered lists, boldface or coloured font to emphasize the points you wish to make. Include links at the end of your paragraph (or within the text) to direct visitors to other pages of your website for more in-depth information.
3. Write from a point of ‘you
The most powerful word in the English language is "you". As hard as it may be to swallow, let me be the first to break it to you that the people reading your website are not interested in you or your business – they are interested in themselves, and how you can help them. So your content must be written from their perspective, not yours, and must answer the question they will be asking themselves ‘what’s in it for me?’
4. Focus on benefits
Most websites will focus on the features of their products or services, not the benefits. Put very simply a feature is what a product does or has; a benefit is the reason why that is important, for example:
Heaters
Feature: It comes with a timer.
Benefit: Your house will be warm when you get home from work.
Mans razor
Feature: revolutionary triple-blade shaving system
Benefit: You will a closer shave
SkyPlus
Feature: Pre-programmable recording function
Benefit: You’ll never miss your favourite shows.
So you may have the highest quality service, or the very best product, but your reader will always be asking themselves ‘so what?’ A simple way to identify the benefits of your product/service(s) is to take a piece of paper, and on the left side, write down a list of your product or service’s features. On the right side, list the corresponding benefit(s).
5. Drive actions with content
What is the next step you want people to take? Each page should lead the reader on to another page – perhaps you want them to read about everything you offer, or perhaps you just want them to get in touch. One of the most common mistakes for a website is to have pages and pages of content which are all dead ends – if someone is reading about, for example, your new brand of widgets then they are interested and it is your job to tell them very clearly what to do next. For example: ‘enquire now’, ‘call us now to order your free brochure on 01234 5678910’, ‘come down to our showroom to talk to one of our team personally’, ‘add to cart’
6. Make your text descriptive so it gets found in the search engines
The search engines will read the text on your website, so if you want to be found for certain keywords it is very important to use those keywords in your content. For example, if you are a building surveyor in Birmingham, and want to appear high in the search results for ‘chartered surveyor in Birmingham’, then you should use those specific words, and make them bold so that the search engines know they are important words.
7. Write in your customer’s language
You may be highly intelligent, you may have a fantastic vocabulary - but if your customers don’t then they will not be impressed by your clever language or technical jargon. Similarly if your customers are highly technical and will want lots of detail, make sure your writing style reflects that – and get help if needed.
So if you are reading this, you have either written your text for your website already, or are about to start, this is a simple guide which if you implement the ideas here, will improve your websites results.
Firstly, some questions to ask yourself:
What kind of people do you want to attract through this website Derby – who are your ideal customers (eg. General public, small business owners, men, women, teenagers and the older generation)? How can you tailor the content to those people?
What are the benefits of my product/service?
Why should they buy from your business, i.e. what is different about your business?
What action do you want them to take once they’ve read your website – do you want them to call you, fill out an online form or buy something online with their credit card?
1. Make sure content is easy to read
Most people will not read huge complicated paragraphs of text online, as it’s all to easy to click on to another website or another page, so it’s vital to keep your information simple, and to break it up into bite sized chunks. Here are some guidelines for the length of your content:
Headings: 8 words or less
Sentences: 15 - 20 words
Paragraphs: 40 - 70 words
Page word count: 250+ words
2. Break up the text wherever possible
Provide a summary of your information by clearly communicating the direction of your discussion. Use informative headings and subheadings with a paragraph of 4 to 5 lines that supports them. You only have a few seconds to grab your visitors’ attention.
Most will simply scan for the information they are seeking.
Use bulleted or numbered lists, boldface or coloured font to emphasize the points you wish to make. Include links at the end of your paragraph (or within the text) to direct visitors to other pages of your website for more in-depth information.
3. Write from a point of ‘you
The most powerful word in the English language is "you". As hard as it may be to swallow, let me be the first to break it to you that the people reading your website are not interested in you or your business – they are interested in themselves, and how you can help them. So your content must be written from their perspective, not yours, and must answer the question they will be asking themselves ‘what’s in it for me?’
4. Focus on benefits
Most websites will focus on the features of their products or services, not the benefits. Put very simply a feature is what a product does or has; a benefit is the reason why that is important, for example:
Heaters
Feature: It comes with a timer.
Benefit: Your house will be warm when you get home from work.
Mans razor
Feature: revolutionary triple-blade shaving system
Benefit: You will a closer shave
SkyPlus
Feature: Pre-programmable recording function
Benefit: You’ll never miss your favourite shows.
So you may have the highest quality service, or the very best product, but your reader will always be asking themselves ‘so what?’ A simple way to identify the benefits of your product/service(s) is to take a piece of paper, and on the left side, write down a list of your product or service’s features. On the right side, list the corresponding benefit(s).
5. Drive actions with content
What is the next step you want people to take? Each page should lead the reader on to another page – perhaps you want them to read about everything you offer, or perhaps you just want them to get in touch. One of the most common mistakes for a website is to have pages and pages of content which are all dead ends – if someone is reading about, for example, your new brand of widgets then they are interested and it is your job to tell them very clearly what to do next. For example: ‘enquire now’, ‘call us now to order your free brochure on 01234 5678910’, ‘come down to our showroom to talk to one of our team personally’, ‘add to cart’
6. Make your text descriptive so it gets found in the search engines
The search engines will read the text on your website, so if you want to be found for certain keywords it is very important to use those keywords in your content. For example, if you are a building surveyor in Birmingham, and want to appear high in the search results for ‘chartered surveyor in Birmingham’, then you should use those specific words, and make them bold so that the search engines know they are important words.
7. Write in your customer’s language
You may be highly intelligent, you may have a fantastic vocabulary - but if your customers don’t then they will not be impressed by your clever language or technical jargon. Similarly if your customers are highly technical and will want lots of detail, make sure your writing style reflects that – and get help if needed.
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