Stay Visible
Include a site map page. Spiders cannot index your pages if these cannot be crawled. You can use a site map and the right HTML and other codes that will keep you visible to spiders. The spider will easily understand the hierarchy of your site. Make sure you have an easy-to-crawl navigation menu. You may discuss the details with a webmaster to help you improve visibility. If you have a big web site, create many site map pages. Each one should have less than 100 links. All your SEO moves should have an objective. Make use of web analytics software and other online experts to track the right methods and get rid of irrelevant and time-consuming efforts.
The URLs and file names should be friendly to SEOs. Use 2 to 3 hyphens at most to keep your file from appearing like a spam. Use hypens, not underscores, in your URLs and filenames. Hyphens are considered as "space", unlike underscores.
Relevance Matters
Always ensure that you have a relevant title and meta description on each web page. The page title is the most vital factor of on-page SEO. It is unlikely to rank very high for a primary term without the word being included in the page title. Ignore the keywords meta completely if you find that these are not relevant and only confuses visitors. Always write for visitors and users. The content of your site and articles should always be related to your industry and company.
28 January 2011
16 January 2011
Understanding SEO Techniques
About 65% of all web sites visited begin from a search via a search engine. Search engine optimization or SEO has become an integral part in every business owner's marketing scheme since you get to be visible to hundreds of thousands of potential buyers all over the world. You get to boost your sales by following the right methods and techniques. If you end up on the first page, you can expect higher revenues very quickly. Here's how.
Commitment to the Process
SEO needs to be consistent and requires a lot of work in your part. Search engine algorithms adjust regularly, so it is important to stay updated with the latest trends and approaches, since some of your methods may no longer work after a few months. You have to be prepared for the long term and view how your business will continue to grow through SEO. It takes a lot of discipline and patience to see results. At first, your methods may not seem to be working, but as you continue to enhance the steps and process, you can do good business and expand your client base.
Getting Information
You have to know how to ask the right questions from the right people. Ask for the specific details of your business, and learn more about the industry by talking to experts and other successful businessmen. Find out how SEO can be used to the fullest and how you can better get in touch with your target customers. One of the most effective methods is to ensure that your web site is easy to navigate. You need to always have good and fresh content. Update your blog and articles regularly.
Join online forums and discussion boards and talk to your target customers. You can place links in your signature and copy the same articles you have from your web site to boost credibility and reputation. Read other articles and visit other successful web sites. Find out which keywords will most likely be used by your target customers and use these wisely throughout your articles. You may hire ghost writers to help you make relevant and useful articles in a shorter span of time.
Natalie Eastaugh is the Internet Marketing Specialist for JDRWebsites.co.uk
If you wish to find out more on Online Marketing as well as information about JDR Websites, go to http://www.jdrwebsites.co.uk/
09 January 2011
How To Be An SEO Content Writer (Part 2)
Use keywords properly
SEO content writers should learn how to use keywords and phrases in getting their content across to the different users searching for those that are relevant to their search. Keywords play a vital role in any SEO content since this will help determine whether your created article for that particular keyword or phrase has any relevance to what users are searching for.
You need to be able to take into account the keywords or phrases that users will be using in search engines to find the relevant content that they are looking for so that you can incorporate it into the articles that you will be creating and posting on your site or page. You need to know where to place these keywords or phrases in the article, such as in the title tags and body of the articles, in order to help search engines find your content so it can get indexed in their database.
Aside from this, as a SEO content writer, you should try to avoid overusing keywords wherein you try to flood your articles with the keyword or phrase associated with it. This can only lead search engines to believe that the content that you are creating as spam.
Write quality content
The quality of your articles will also play a major and important role on how your site or page will do in the entire SEO process. Keep in mind that if you cannot offer users relevant content to their searches, they will most likely find it somewhere else, and all of your work in getting them to your site would have been in vain.
Being a SEO content writer limits you to certain rules when writing your articles. In order to avoid certain mistakes and errors, you need to follow certain guidelines that will help improve your site’s page ranking in search engines. One example of this is the use of keywords in your articles. The excessive use of such will result in getting your content tagged as spam.
You also need to not only write quality and relevant content for users, but you must also offer fresh and new content from time to time in order to be able to offer more content for your users. This can actually also help get your site recommended by other sites, thereby improving your chances of getting more traffic directed to your site.
Also, your articles should be original and engrossing for the user at the same time. Writing an article that users have read on some other site will not get you good points from them.
Examples:
Bifocals- what are they and how do they work?
Bifocals are very similar to varifocal lenses in that they have different sections- one for improving near-sightedness, one for improving far-sightedness. However, bifocals do not have a corridor like varifocals, instead, they have two separate sections with no graduation or variation in between..
Benjamin Franklin, who, like so many others, was fed up of constantly switching between his reading glasses and his distance-viewing glasses, invented bifocals. His solution was to cut his glasses lenses in half and fix the distance-viewing portion of the lens to the top of his glasses frames, and the reading portion of the lens to the bottom of his frames.
The basic idea behind the bifocal hasn’t changed since Franklin’s day, but with improvements in technology and understanding of the eye and vision correction, different types of bifocals have been developed to suit individual needs. The four most common types are round segment, semi-circular, small area and half-cut vision correction lenses. This means that the total area of the lens used for near or distance viewing differs to suit individual needs and lifestyles e.g. someone who spends more time reading or using a computer will have a larger reading vision improving section to their lenses than someone who works outdoors.
Bifocals are a great solution to having to have two pairs of glasses with you at all times. They also eliminate the nuisance of having to constantly change between one pair of glasses and the other, just so that you can see well. http://www.glassesframesandlenses.com/
Example:
Point of Sale- its true potential
A point of sale (POS) is the place where customer in a shop will go to pay for their items i.e. the till point. It is often said that the most memorable parts of a shopping trip are the arrival and the last thing the customer does in the shop- which is usually paying for their items. This is what makes the point of sale such an important part of sales.
A lot of floor space can be wasted around the till point and POS display units are a way of maximising the use of this space; this is particularly useful to small shops like convenience stores and corner shop news agents. POS displays are meant to grab customer attention and promote products.
There are several products available that serve as POS displays, but can be used elsewhere in a store e.g. entrance/ exits and at the end of aisles. Free standing display units (FSDU’s), dump bins and pallet wraps are a few examples. They are usually covered in the logo of the item being promoted and stocked with the product itself. FSDU’s can be used to display anything from make-up, to mouthwash to crisps, where dump bins are usually used for soft toys, magazines and sports equipment (e.g. footballs). Pallet wraps are more commonly used in garden centres and commercial wholesales, as they are displays that are placed over wooden pallets and can hold considerable weight and are used for e.g. bags of compost, dog food and supermarket “multi-packs”.
The other aspect of POS display is actually advertise products or specials at the till point itself e.g. till and shelf wobblers, counter display units (CDU’s) and leaflet dispensers. The most effective way of drawing customer attention is through movement, which is the main function of a till or shelf wobbler. They have two ends joined by a plastic strip, allowing them to be attached to the till or shelf on one end, leaving the other end free to bend away from the shelf or till and bob up and down, attracting attention.
The main aim of all of these devices is to sell the product they are advertising. Bold colour and clear text should be incorporated into these displays to make the most of their selling potential. http://www.clearpoint-print.com/
SEO content writers should learn how to use keywords and phrases in getting their content across to the different users searching for those that are relevant to their search. Keywords play a vital role in any SEO content since this will help determine whether your created article for that particular keyword or phrase has any relevance to what users are searching for.
You need to be able to take into account the keywords or phrases that users will be using in search engines to find the relevant content that they are looking for so that you can incorporate it into the articles that you will be creating and posting on your site or page. You need to know where to place these keywords or phrases in the article, such as in the title tags and body of the articles, in order to help search engines find your content so it can get indexed in their database.
Aside from this, as a SEO content writer, you should try to avoid overusing keywords wherein you try to flood your articles with the keyword or phrase associated with it. This can only lead search engines to believe that the content that you are creating as spam.
Write quality content
The quality of your articles will also play a major and important role on how your site or page will do in the entire SEO process. Keep in mind that if you cannot offer users relevant content to their searches, they will most likely find it somewhere else, and all of your work in getting them to your site would have been in vain.
Being a SEO content writer limits you to certain rules when writing your articles. In order to avoid certain mistakes and errors, you need to follow certain guidelines that will help improve your site’s page ranking in search engines. One example of this is the use of keywords in your articles. The excessive use of such will result in getting your content tagged as spam.
You also need to not only write quality and relevant content for users, but you must also offer fresh and new content from time to time in order to be able to offer more content for your users. This can actually also help get your site recommended by other sites, thereby improving your chances of getting more traffic directed to your site.
Also, your articles should be original and engrossing for the user at the same time. Writing an article that users have read on some other site will not get you good points from them.
Examples:
Bifocals- what are they and how do they work?
Bifocals are very similar to varifocal lenses in that they have different sections- one for improving near-sightedness, one for improving far-sightedness. However, bifocals do not have a corridor like varifocals, instead, they have two separate sections with no graduation or variation in between..
Benjamin Franklin, who, like so many others, was fed up of constantly switching between his reading glasses and his distance-viewing glasses, invented bifocals. His solution was to cut his glasses lenses in half and fix the distance-viewing portion of the lens to the top of his glasses frames, and the reading portion of the lens to the bottom of his frames.
The basic idea behind the bifocal hasn’t changed since Franklin’s day, but with improvements in technology and understanding of the eye and vision correction, different types of bifocals have been developed to suit individual needs. The four most common types are round segment, semi-circular, small area and half-cut vision correction lenses. This means that the total area of the lens used for near or distance viewing differs to suit individual needs and lifestyles e.g. someone who spends more time reading or using a computer will have a larger reading vision improving section to their lenses than someone who works outdoors.
Bifocals are a great solution to having to have two pairs of glasses with you at all times. They also eliminate the nuisance of having to constantly change between one pair of glasses and the other, just so that you can see well. http://www.glassesframesandlenses.com/
Example:
Point of Sale- its true potential
A point of sale (POS) is the place where customer in a shop will go to pay for their items i.e. the till point. It is often said that the most memorable parts of a shopping trip are the arrival and the last thing the customer does in the shop- which is usually paying for their items. This is what makes the point of sale such an important part of sales.
A lot of floor space can be wasted around the till point and POS display units are a way of maximising the use of this space; this is particularly useful to small shops like convenience stores and corner shop news agents. POS displays are meant to grab customer attention and promote products.
There are several products available that serve as POS displays, but can be used elsewhere in a store e.g. entrance/ exits and at the end of aisles. Free standing display units (FSDU’s), dump bins and pallet wraps are a few examples. They are usually covered in the logo of the item being promoted and stocked with the product itself. FSDU’s can be used to display anything from make-up, to mouthwash to crisps, where dump bins are usually used for soft toys, magazines and sports equipment (e.g. footballs). Pallet wraps are more commonly used in garden centres and commercial wholesales, as they are displays that are placed over wooden pallets and can hold considerable weight and are used for e.g. bags of compost, dog food and supermarket “multi-packs”.
The other aspect of POS display is actually advertise products or specials at the till point itself e.g. till and shelf wobblers, counter display units (CDU’s) and leaflet dispensers. The most effective way of drawing customer attention is through movement, which is the main function of a till or shelf wobbler. They have two ends joined by a plastic strip, allowing them to be attached to the till or shelf on one end, leaving the other end free to bend away from the shelf or till and bob up and down, attracting attention.
The main aim of all of these devices is to sell the product they are advertising. Bold colour and clear text should be incorporated into these displays to make the most of their selling potential. http://www.clearpoint-print.com/
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