Over the past weeks I have been posting several blogs on SEO as an explanation thereof, but this time I thought it may be a good idea to post one of my articles as an example of an article written for SEO purposes. This is then disseminated to various quality and high ranking article submission sites. The content and linking in this type of article will offer the client good links back to his site, and furthermore drive traffic through to his site, for twofold reasons - the relevancy of the content and the value of the linkback.
Keep watching this space, or even better, subscribe to my blog, because as over the next weeks, I will break down the article and explain the importance of each section.
Example Article:
Title: Varifocal Explained
Introduction:
Varifocal and Bifocal lenses are corrective lenses used in eye glass eye wear to correct presbyopia and any other disorders of eye adjustment. Both varifocal and bifocal have a gradient of increasing lens power. Essentially, the gradient starts at a minimum at the top of the lens and reaches a maximum power at the bottom of the lens.
Body:
Varifocal lenses allow you to see near and far using only one pair of glasses, without any abrupt change and the advantage that there is no visible line in the lens, only an even transition from near to far. Basically, varifocal lenses help you see things clearly at all distances. Varifocal lenses take a little time to get used to, but once you are used to them, you will find that you can see clearly at all distances. Varifocal lenses are available in several designs, by design this is referring to the differences between the areas allocated through the distance, intermediate and reading zones.
Varifocal lenses are designed so that when you are looking straight ahead you look through the distance section of the lens. The reading zone is the lower part of the lens and the middle section of the lens allows you to view anything at arms length distance. The wearer can adjust the lens power required for clear vision at the different viewing distances by tilting his, or her, head to view through the appropriate section of the varifocal progression. Because near vision, such as when you are reading, is usually at a low visual field, this is the reason for the lower part of the lens being powered for near visual tasks.
Previous or older varifocal designs had a large distortion zone complexity, which often made it more difficult for the wearer to adjust to. Today, however, newer technology has made way for reduction of the size of the distortion areas, allowing easier adjustment for the wearer. The new varifocal lenses provide much wider viewing zones, therefore, giving a much clearer and more comfortable view. Because these newer designs of Varifocal lenses are easier to get used to, there is now only a small majority of people who may never get used to wearing varifocals.
Word count: Body (309), Introduction (58)
Reading time: 01:56:02
16 November 2010
04 November 2010
SEO Basics - The Do's And Don’ts
There are a lot of people who can grasp the general idea of search engine optimisation (SEO), but still have no idea on how to go about the entire process. Unfortunately, not knowing the basic do’s and don’ts in SEO will create some problems for you and your website later on, so you must learn them as soon as possible.
The basic concept of search engine optimisation is that you can improve the page ranking of your site on search engines by using certain techniques and methods to help your site get indexed and ranked. By following this simple guide on what to do and what not to do, you should be able to get the desired results that you want to achieve in SEO.
Domain name importance
A good domain name, such as a dot com, can actually play a major role in your site’s page ranking, so make sure that you invest in a good domain name. People tend to trust domain names such as a dot com more over other types of domain names, and thus, they tend to look for sites that have this type of domain name. This can already give you an edge over your competition, so make sure that you do invest in a good domain name.
Keyword is key
One of the more important things that you should remember when dealing with SEO is that you must learn what keywords or tags to use for association to your website. Knowing which keyword to associate to your site will help drive the right traffic to your site, as well as make it easier for your site to get discovered by people online.
Once you figured out what keywords you want to use, try to place them in key locations, such as in the content or body of the title tag, since these are the places wherein search engines will give the greatest weight in the entire optimisation process. Also try to use the keywords that you have chosen in your URL’s, as well as in your HTML title tags, for these will also provide you with a boost in your page ranking.
Try to avoid using keywords that are too general, for chances are, a lot of sites would be using the same keyword, and this will definitely make it even more difficult for you to get high up in the rankings when you target general keywords, such as “lawyer”, or “music”.
Also make sure that you don’t overuse your chosen keyword, like using the same keyword three or four times within one sentence, for search engines are now monitoring this, and doing this can take your site out of the page rankings.
Relevant content is a must
The content of your site should be given a lot of importance, so do take the time to provide your site with relevant content in order to give your site the competitive edge to beat other sites that are also associated with your choice of keyword. Always bear in mind that there are other sites out there offering the same web content, so whoever offers the more relevant and superior content will win over the site visitor.
You will also need to take note of keywords that you use on your content’s titles and body. Since search engines tend to look into these aspects of your site, you need to focus the use of your keywords to certain parts of your content in order for you to be able to optimise your website so it would be discernable from other sites offering the same content.
Build links
Make sure that your site is not a “dead end” by building links with other sites that have relevant content to yours. By doing this, you can actually keep the traffic going from your site, to another’s, and then back to your site. You might think that building links with other sites will redirect traffic away from your site, but It actually does the exact opposite.
Instead, it creates a lot of ways for traffic to get redirected to your site through the use of other people’s sites, thereby also helping in your site’s page ranking later on, as well as help in getting traffic to go to your site without them having to access your site directly.
http://www.jdrwebsites.co.uk
The basic concept of search engine optimisation is that you can improve the page ranking of your site on search engines by using certain techniques and methods to help your site get indexed and ranked. By following this simple guide on what to do and what not to do, you should be able to get the desired results that you want to achieve in SEO.
Domain name importance
A good domain name, such as a dot com, can actually play a major role in your site’s page ranking, so make sure that you invest in a good domain name. People tend to trust domain names such as a dot com more over other types of domain names, and thus, they tend to look for sites that have this type of domain name. This can already give you an edge over your competition, so make sure that you do invest in a good domain name.
Keyword is key
One of the more important things that you should remember when dealing with SEO is that you must learn what keywords or tags to use for association to your website. Knowing which keyword to associate to your site will help drive the right traffic to your site, as well as make it easier for your site to get discovered by people online.
Once you figured out what keywords you want to use, try to place them in key locations, such as in the content or body of the title tag, since these are the places wherein search engines will give the greatest weight in the entire optimisation process. Also try to use the keywords that you have chosen in your URL’s, as well as in your HTML title tags, for these will also provide you with a boost in your page ranking.
Try to avoid using keywords that are too general, for chances are, a lot of sites would be using the same keyword, and this will definitely make it even more difficult for you to get high up in the rankings when you target general keywords, such as “lawyer”, or “music”.
Also make sure that you don’t overuse your chosen keyword, like using the same keyword three or four times within one sentence, for search engines are now monitoring this, and doing this can take your site out of the page rankings.
Relevant content is a must
The content of your site should be given a lot of importance, so do take the time to provide your site with relevant content in order to give your site the competitive edge to beat other sites that are also associated with your choice of keyword. Always bear in mind that there are other sites out there offering the same web content, so whoever offers the more relevant and superior content will win over the site visitor.
You will also need to take note of keywords that you use on your content’s titles and body. Since search engines tend to look into these aspects of your site, you need to focus the use of your keywords to certain parts of your content in order for you to be able to optimise your website so it would be discernable from other sites offering the same content.
Build links
Make sure that your site is not a “dead end” by building links with other sites that have relevant content to yours. By doing this, you can actually keep the traffic going from your site, to another’s, and then back to your site. You might think that building links with other sites will redirect traffic away from your site, but It actually does the exact opposite.
Instead, it creates a lot of ways for traffic to get redirected to your site through the use of other people’s sites, thereby also helping in your site’s page ranking later on, as well as help in getting traffic to go to your site without them having to access your site directly.
http://www.jdrwebsites.co.uk
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