24 Ways To Promote Your Website Offline

Getting large numbers of visitors to your business website has two major benefits:

1) The more traffic you get the higher your website will feature in the search engines – when Google is deciding where to rank websites in its listings, it is going to put a website that gets 20,000 visitors a month much higher than one that gets 20. Why? Because it takes the assumption that if more people are using a website then it is likely to be a good, relevant and informative website.
2) The more people visit your site the more opportunity it gives you to test and measure – you can experiment with your content, with offers, layout, and calls to action.

Ultimately though, the main reason to get people to your site is so that they buy from you!

Below is a list of possible places to advertise your website – some you may be doing already, some you may not.

1) Advertise your website address on your business stationery – business cards, compliments slips, letterheads and invoices

2) Include your website in your email signature so it is at the bottom of every email you send

3) Email all your contacts (customers, prospects, suppliers etc) to let them know you have a new website and give them a link to it

4) Advertise your website on your brochures or other company literature

5) Tell customers about it via telephone, give the address to all telephone enquiries, and if you are telemarketing give every prospect the address too

6) Include your website address in all quotes and tenders

7) Advertise your website in the signage of your premises

8) Advertise your website clearly on the signage of your company vehicles

9) Include the website prominently in your directory advertising (Yellow Pages, Thompsons, BT etc)

10) Ensure any salespeople are using the website to show potential customers

11) Direct mail potential or existing clients and include the website address

12) Include your website address in your leaflets and flyers

13) If you are a retailer, include the web address on your receipts, on your bags, window displays and in your point of sale displays

14) If you have a premises which customers visit, advertise the website via posters and signs at your premises

15) Run a newspaper or magazine advertising campaign to direct people to your website

16) Run a radio or television campaign to attract visitors to your website

17) If your website is newsworthy and you can think of a story the press would be interested in, do a press release including your website address

18) If you have a PR company make sure they are promoting the website

19) Make the website clear and prominent in any trade shows or exhibitions you do

20) Include the website on any promotional gifts you give (pens, calendars, diaries etc)

21) Advertise the website on outdoor posters, billboards, cinema or post office advertising

22) Ask for an ‘email this web page to a friend’ link on your website to encourage referrals

23) Include your website on any company stickers, fridge magnets, tags

24) Include the website address on your company uniforms/name badges