Getting The Most From Your Website Part 2

Now your website is up and running, maximise every opportunity to drive traffic to your website. Here are a few simple offline ways you can do this:



- Add your website address to your stationery – business cards, letterheads, complement slips and email signatures

- Include your website address in all your advertising and direct marketing

- Add your website address to invoices, receipts, bags and any other customer communication

- Add your website to your signage – vehicle decals, premises and uniforms

- Give people the website address verbally – over the phone or face-to-face

- Give your address to all potential customers you come into contact with



Keep your website up to date:



Check your website at a minimum every three months to review the content and ask yourself:



- What else can be added?

- What content or images needs removing?

- How can the existing content be improved?



By keeping your content fresh and up to date, will keep clients coming back to see what is new on your website. Because the search engines like to see new and relevant content present on your site, this will help your ranking position in the search engines. From a cost saving side, refreshing your content regularly will prevent a complete overhaul two or three years down the line.



Monitor your results:



Once your website is up and running, don’t fall into the trap many site owners make in neglecting to keep track of your results. Often just a few simple tweaks can make a huge difference on your overall results. By keeping track of your performance, you will spot and correct any potential problems or issues early. How can I do this?



- Set yourself up with a stat counter. Check your website statistics regularly.

- Ask every new enquiry how they found you

- Ask current customers for feedback on your website – what they like and what they don’t like

- Set your website up on Google Analytics