We would always recommend that you update your website content regularly, this will help boost your websites visibility on the net and maximise SEO. However you should not update your sites content just for the sake of it, only add relevant information!
If you are updating your sites content regularly then you will be supplying the search engines with new things to index and get hold of. You will be shocked at the amount this can help your rankings in the search engines and is something we would always recommend.
Not only does updating your website help increase your rankings with the search engines but it is also great for visitors to your website. They will get to see the latest information about your company and your products and services which is good for your customers as when people are looking to buy they like to get as much information as possible. It also shows your customers that you update your website regularly which proves you are actively working on your site, giving your customers extra confidence in your company as it helps to demonstrate that you are a professional company offering a professional service.
07 April 2010
The Importance of Good Copy For Your Website!
Throughout the month of April we will be talking you through the importance of good copy for your website and how it can help your online business to acquire more online sales!
Often businesses fail to see the importance of good copy, which can eventually affect the company's reputation and profits. How your business reflects its products and services, policies and regulations, plans and achievements via words, can make or break a sale and build or destroy your companies online reputation.
your copy should not stop with just creating a good impression. It should get the customer to take action and do business with you. Good website copy is built on the basis of your keyword strategy and should be written to reflect this. Proper keyword research and selection all play a huge part in how search engines see your site.
For a successful search engine friendly profitable online business good keyword rich copy is essential!
Often businesses fail to see the importance of good copy, which can eventually affect the company's reputation and profits. How your business reflects its products and services, policies and regulations, plans and achievements via words, can make or break a sale and build or destroy your companies online reputation.
your copy should not stop with just creating a good impression. It should get the customer to take action and do business with you. Good website copy is built on the basis of your keyword strategy and should be written to reflect this. Proper keyword research and selection all play a huge part in how search engines see your site.
For a successful search engine friendly profitable online business good keyword rich copy is essential!
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