There are a lot of ways that you can improve your site’s page ranking in search engines, unfortunately, not all of them are good. Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick the search engines – one of these methods is actually duplicating web content.
What is duplicate content?
Duplicate content in SEO Derby is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site’s search engine page rankings. A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site’s page rankings since they will be able to get multiple listings for their site. Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.
What are considered as duplicate content?
There are a couple of duplicate content types that are being rampantly utilized by a lot of people, each one a bit different in their use, but all of them employed for the same purpose, which is to trick search engines to get better page rankings.
One way of getting a duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content. This may include landing or door pages aside from the content, so make sure that you avoid using this if you don’t want your site to become vulnerable to search engines’ duplicate content filter.
Another method of creating duplicate content is by simply taking content from another website or page and reorganizing it to make it appear dissimilar to its original form, though it is actually the same.
Product descriptions from many e-commerce sites are actually being utilized by other sites as well. Other sites simply copy the product description of manufacturer’s utilized by other competitive markets as well. And add the fact that the product name, as well as the name of artist, manufacturer, writer or creator would be included, a significant amount of content would show up on your page. Although this is much harder to spot, it is still considered to be a duplicate content, or spam.
Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content. Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.
How do a search engines filter duplicate content?
Search engines filter for duplicate content by using the same means for analyzing and indexing page ranking for sites, and that is through the use of crawlers or robots. These robots or crawlers go through different websites Derby and catalogues these sites by reading and saving information to their database. Once this is done, these robots then analyzes and compares all the information it has taken from one website to all the others that It has visited by using certain algorithms to determine if the site’s content is relevant, and if it can be considered as a duplicate content or spam.
How to avoid duplicate content?
Although you may not have any intentions to try and deceive search engines to improve your site’s page ranking, your site might still get flagged as having duplicate content. One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page. Just make sure that you avoid too many similarities with another page’s content for this can still appear as duplicate content to some filters, even if it isn’t considered to be a spam.
For more information on SEO Derby, duplicate content or internet marketing go to http://www.jdrwebsites.co.uk/
Showing posts with label websites Derby. Show all posts
Showing posts with label websites Derby. Show all posts
22 June 2011
01 June 2011
7 Tips To Instantly Improve The Copy On Your Website Increasing Conversion Rates
When setting up a new website, most business owners will focus on the design and the look of the new website. So when their web designer asks them for the text they often see it as a task to get done and out of the way as quickly as possible - the idea being that if the website looks good, you will get enquiries. Having now seen many professional looking website designs Derby that get lots of hits but few new customers, however, it is important to understand what a difference writing effective web copy makes. Most small business owners are experienced in their trade or profession but have little marketing experience, and as such most websites are filled with text that has been rushed, so busy in the day to day activities of their businesses that they don’t get much time to sit down and really plan their content.
So if you are reading this, you have either written your text for your website already, or are about to start, this is a simple guide which if you implement the ideas here, will improve your websites results.
Firstly, some questions to ask yourself:
What kind of people do you want to attract through this website Derby – who are your ideal customers (eg. General public, small business owners, men, women, teenagers and the older generation)? How can you tailor the content to those people?
What are the benefits of my product/service?
Why should they buy from your business, i.e. what is different about your business?
What action do you want them to take once they’ve read your website – do you want them to call you, fill out an online form or buy something online with their credit card?
1. Make sure content is easy to read
Most people will not read huge complicated paragraphs of text online, as it’s all to easy to click on to another website or another page, so it’s vital to keep your information simple, and to break it up into bite sized chunks. Here are some guidelines for the length of your content:
Headings: 8 words or less
Sentences: 15 - 20 words
Paragraphs: 40 - 70 words
Page word count: 250+ words
2. Break up the text wherever possible
Provide a summary of your information by clearly communicating the direction of your discussion. Use informative headings and subheadings with a paragraph of 4 to 5 lines that supports them. You only have a few seconds to grab your visitors’ attention.
Most will simply scan for the information they are seeking.
Use bulleted or numbered lists, boldface or coloured font to emphasize the points you wish to make. Include links at the end of your paragraph (or within the text) to direct visitors to other pages of your website for more in-depth information.
3. Write from a point of ‘you
The most powerful word in the English language is "you". As hard as it may be to swallow, let me be the first to break it to you that the people reading your website are not interested in you or your business – they are interested in themselves, and how you can help them. So your content must be written from their perspective, not yours, and must answer the question they will be asking themselves ‘what’s in it for me?’
4. Focus on benefits
Most websites will focus on the features of their products or services, not the benefits. Put very simply a feature is what a product does or has; a benefit is the reason why that is important, for example:
Heaters
Feature: It comes with a timer.
Benefit: Your house will be warm when you get home from work.
Mans razor
Feature: revolutionary triple-blade shaving system
Benefit: You will a closer shave
SkyPlus
Feature: Pre-programmable recording function
Benefit: You’ll never miss your favourite shows.
So you may have the highest quality service, or the very best product, but your reader will always be asking themselves ‘so what?’ A simple way to identify the benefits of your product/service(s) is to take a piece of paper, and on the left side, write down a list of your product or service’s features. On the right side, list the corresponding benefit(s).
5. Drive actions with content
What is the next step you want people to take? Each page should lead the reader on to another page – perhaps you want them to read about everything you offer, or perhaps you just want them to get in touch. One of the most common mistakes for a website is to have pages and pages of content which are all dead ends – if someone is reading about, for example, your new brand of widgets then they are interested and it is your job to tell them very clearly what to do next. For example: ‘enquire now’, ‘call us now to order your free brochure on 01234 5678910’, ‘come down to our showroom to talk to one of our team personally’, ‘add to cart’
6. Make your text descriptive so it gets found in the search engines
The search engines will read the text on your website, so if you want to be found for certain keywords it is very important to use those keywords in your content. For example, if you are a building surveyor in Birmingham, and want to appear high in the search results for ‘chartered surveyor in Birmingham’, then you should use those specific words, and make them bold so that the search engines know they are important words.
7. Write in your customer’s language
You may be highly intelligent, you may have a fantastic vocabulary - but if your customers don’t then they will not be impressed by your clever language or technical jargon. Similarly if your customers are highly technical and will want lots of detail, make sure your writing style reflects that – and get help if needed.
So if you are reading this, you have either written your text for your website already, or are about to start, this is a simple guide which if you implement the ideas here, will improve your websites results.
Firstly, some questions to ask yourself:
What kind of people do you want to attract through this website Derby – who are your ideal customers (eg. General public, small business owners, men, women, teenagers and the older generation)? How can you tailor the content to those people?
What are the benefits of my product/service?
Why should they buy from your business, i.e. what is different about your business?
What action do you want them to take once they’ve read your website – do you want them to call you, fill out an online form or buy something online with their credit card?
1. Make sure content is easy to read
Most people will not read huge complicated paragraphs of text online, as it’s all to easy to click on to another website or another page, so it’s vital to keep your information simple, and to break it up into bite sized chunks. Here are some guidelines for the length of your content:
Headings: 8 words or less
Sentences: 15 - 20 words
Paragraphs: 40 - 70 words
Page word count: 250+ words
2. Break up the text wherever possible
Provide a summary of your information by clearly communicating the direction of your discussion. Use informative headings and subheadings with a paragraph of 4 to 5 lines that supports them. You only have a few seconds to grab your visitors’ attention.
Most will simply scan for the information they are seeking.
Use bulleted or numbered lists, boldface or coloured font to emphasize the points you wish to make. Include links at the end of your paragraph (or within the text) to direct visitors to other pages of your website for more in-depth information.
3. Write from a point of ‘you
The most powerful word in the English language is "you". As hard as it may be to swallow, let me be the first to break it to you that the people reading your website are not interested in you or your business – they are interested in themselves, and how you can help them. So your content must be written from their perspective, not yours, and must answer the question they will be asking themselves ‘what’s in it for me?’
4. Focus on benefits
Most websites will focus on the features of their products or services, not the benefits. Put very simply a feature is what a product does or has; a benefit is the reason why that is important, for example:
Heaters
Feature: It comes with a timer.
Benefit: Your house will be warm when you get home from work.
Mans razor
Feature: revolutionary triple-blade shaving system
Benefit: You will a closer shave
SkyPlus
Feature: Pre-programmable recording function
Benefit: You’ll never miss your favourite shows.
So you may have the highest quality service, or the very best product, but your reader will always be asking themselves ‘so what?’ A simple way to identify the benefits of your product/service(s) is to take a piece of paper, and on the left side, write down a list of your product or service’s features. On the right side, list the corresponding benefit(s).
5. Drive actions with content
What is the next step you want people to take? Each page should lead the reader on to another page – perhaps you want them to read about everything you offer, or perhaps you just want them to get in touch. One of the most common mistakes for a website is to have pages and pages of content which are all dead ends – if someone is reading about, for example, your new brand of widgets then they are interested and it is your job to tell them very clearly what to do next. For example: ‘enquire now’, ‘call us now to order your free brochure on 01234 5678910’, ‘come down to our showroom to talk to one of our team personally’, ‘add to cart’
6. Make your text descriptive so it gets found in the search engines
The search engines will read the text on your website, so if you want to be found for certain keywords it is very important to use those keywords in your content. For example, if you are a building surveyor in Birmingham, and want to appear high in the search results for ‘chartered surveyor in Birmingham’, then you should use those specific words, and make them bold so that the search engines know they are important words.
7. Write in your customer’s language
You may be highly intelligent, you may have a fantastic vocabulary - but if your customers don’t then they will not be impressed by your clever language or technical jargon. Similarly if your customers are highly technical and will want lots of detail, make sure your writing style reflects that – and get help if needed.
26 May 2011
24 Ways To Promote Your Website Offline
Getting large numbers of visitors to your business website has two major benefits:
1) The more traffic you get the higher your website will feature in the search engines – when Google is deciding where to rank websites in its listings, it is going to put a website that gets 20,000 visitors a month much higher than one that gets 20. Why? Because it takes the assumption that if more people are using a website then it is likely to be a good, relevant and informative website.
2) The more people visit your site the more opportunity it gives you to test and measure – you can experiment with your content, with offers, layout, and calls to action.
Ultimately though, the main reason to get people to your site is so that they buy from you!
Below is a list of possible places to advertise your website – some you may be doing already, some you may not.
1) Advertise your website address on your business stationery – business cards, compliments slips, letterheads and invoices
2) Include your website in your email signature so it is at the bottom of every email you send
3) Email all your contacts (customers, prospects, suppliers etc) to let them know you have a new website and give them a link to it
4) Advertise your website on your brochures or other company literature
5) Tell customers about it via telephone, give the address to all telephone enquiries, and if you are telemarketing give every prospect the address too
6) Include your website address in all quotes and tenders
7) Advertise your website in the signage of your premises
8) Advertise your website clearly on the signage of your company vehicles
9) Include the website prominently in your directory advertising (Yellow Pages, Thompsons, BT etc)
10) Ensure any salespeople are using the website to show potential customers
11) Direct mail potential or existing clients and include the website address
12) Include your website address in your leaflets and flyers
13) If you are a retailer, include the web address on your receipts, on your bags, window displays and in your point of sale displays
14) If you have a premises which customers visit, advertise the website via posters and signs at your premises
15) Run a newspaper or magazine advertising campaign to direct people to your website
16) Run a radio or television campaign to attract visitors to your website
17) If your website is newsworthy and you can think of a story the press would be interested in, do a press release including your website address
18) If you have a PR company make sure they are promoting the website
19) Make the website clear and prominent in any trade shows or exhibitions you do
20) Include the website on any promotional gifts you give (pens, calendars, diaries etc)
21) Advertise the website on outdoor posters, billboards, cinema or post office advertising
22) Ask for an ‘email this web page to a friend’ link on your website to encourage referrals
23) Include your website on any company stickers, fridge magnets, tags
24) Include the website address on your company uniforms/name badges
1) The more traffic you get the higher your website will feature in the search engines – when Google is deciding where to rank websites in its listings, it is going to put a website that gets 20,000 visitors a month much higher than one that gets 20. Why? Because it takes the assumption that if more people are using a website then it is likely to be a good, relevant and informative website.
2) The more people visit your site the more opportunity it gives you to test and measure – you can experiment with your content, with offers, layout, and calls to action.
Ultimately though, the main reason to get people to your site is so that they buy from you!
Below is a list of possible places to advertise your website – some you may be doing already, some you may not.
1) Advertise your website address on your business stationery – business cards, compliments slips, letterheads and invoices
2) Include your website in your email signature so it is at the bottom of every email you send
3) Email all your contacts (customers, prospects, suppliers etc) to let them know you have a new website and give them a link to it
4) Advertise your website on your brochures or other company literature
5) Tell customers about it via telephone, give the address to all telephone enquiries, and if you are telemarketing give every prospect the address too
6) Include your website address in all quotes and tenders
7) Advertise your website in the signage of your premises
8) Advertise your website clearly on the signage of your company vehicles
9) Include the website prominently in your directory advertising (Yellow Pages, Thompsons, BT etc)
10) Ensure any salespeople are using the website to show potential customers
11) Direct mail potential or existing clients and include the website address
12) Include your website address in your leaflets and flyers
13) If you are a retailer, include the web address on your receipts, on your bags, window displays and in your point of sale displays
14) If you have a premises which customers visit, advertise the website via posters and signs at your premises
15) Run a newspaper or magazine advertising campaign to direct people to your website
16) Run a radio or television campaign to attract visitors to your website
17) If your website is newsworthy and you can think of a story the press would be interested in, do a press release including your website address
18) If you have a PR company make sure they are promoting the website
19) Make the website clear and prominent in any trade shows or exhibitions you do
20) Include the website on any promotional gifts you give (pens, calendars, diaries etc)
21) Advertise the website on outdoor posters, billboards, cinema or post office advertising
22) Ask for an ‘email this web page to a friend’ link on your website to encourage referrals
23) Include your website on any company stickers, fridge magnets, tags
24) Include the website address on your company uniforms/name badges
17 February 2011
Make Your Website Content More Effective
When setting up a new website, most business owners will focus on the design and the look of the new website.
So when their web designer asks them for the text they often see it as a task to get done and out of the way as quickly as possible - the idea being that if the website looks good, you will get enquiries. Having now seen many professional looking websites that get lots of hits but few new customers, however, it is important to understand what a difference writing effective web copy makes.
Many small business owners are experienced in their trade or profession but have little formal marketing experience, and as such most websites are filled with text that has been rushed by business owners so busy in the day to day activities of their businesses that they don’t get much time to sit down and really plan their content.
So if you’re reading this, you have either written your text for your website already, or are about to start, this is a simple guide which if you implement the ideas here, will improve your websites results.
Firstly, some questions to ask yourself before you start:
1. What kind of people do you want to attract through this website – who are your ideal customers (e.g. general public, small business owners, men, women, teenagers, the older generation)?
2. How can you tailor the content to those people? (For example should the language be formal or informal, should you use lots of technical detail or make it easy for the ‘layperson’ to understand, etc)
3. What are the BENEFITS of your product/service? (Most people talk about the features of their product or service but not enough about why those features are important and why they will benefit the person/organisation that uses that product or service). For example ‘Our wooden furniture is made from the finest quality hardwood timber (feature), which means that they not only look great now but will still look great in 20 years time (benefit)’.
4. Why should they buy from YOUR business, i.e. what is different about your business? Why do your existing customers use you rather than anyone else they could buy from? If you can list 3-5 good strong reasons then include these in your copy – your existing customers already know you’re a great company to work with but potential ones don’t and you needto show them exactly why you are good and what they can expect.
5. What action do you want them to take once they’ve read your website – do you want them to call you, fill out an online form, buy something online with their credit card?
Now you have answered these questions you can start to put together the content for the different pages.
So when their web designer asks them for the text they often see it as a task to get done and out of the way as quickly as possible - the idea being that if the website looks good, you will get enquiries. Having now seen many professional looking websites that get lots of hits but few new customers, however, it is important to understand what a difference writing effective web copy makes.
Many small business owners are experienced in their trade or profession but have little formal marketing experience, and as such most websites are filled with text that has been rushed by business owners so busy in the day to day activities of their businesses that they don’t get much time to sit down and really plan their content.
So if you’re reading this, you have either written your text for your website already, or are about to start, this is a simple guide which if you implement the ideas here, will improve your websites results.
Firstly, some questions to ask yourself before you start:
1. What kind of people do you want to attract through this website – who are your ideal customers (e.g. general public, small business owners, men, women, teenagers, the older generation)?
2. How can you tailor the content to those people? (For example should the language be formal or informal, should you use lots of technical detail or make it easy for the ‘layperson’ to understand, etc)
3. What are the BENEFITS of your product/service? (Most people talk about the features of their product or service but not enough about why those features are important and why they will benefit the person/organisation that uses that product or service). For example ‘Our wooden furniture is made from the finest quality hardwood timber (feature), which means that they not only look great now but will still look great in 20 years time (benefit)’.
4. Why should they buy from YOUR business, i.e. what is different about your business? Why do your existing customers use you rather than anyone else they could buy from? If you can list 3-5 good strong reasons then include these in your copy – your existing customers already know you’re a great company to work with but potential ones don’t and you needto show them exactly why you are good and what they can expect.
5. What action do you want them to take once they’ve read your website – do you want them to call you, fill out an online form, buy something online with their credit card?
Now you have answered these questions you can start to put together the content for the different pages.
14 February 2011
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