Search engine optimization (SEO) can be a daunting process to learn for any person who is unfamiliar with it. However, this process is one of the more important skills that you must learn and master if you plan on making some money on your online site or business. This seems like a tall order for a novice in the whole SEO game, but fortunately for you, there are a couple of things that you can learn about that can help you understand, and hopefully implement, the entire process to help improve your site’s ranking.
What is SEO?
The first thing that you must know before anything else is what search engine optimization (SEO) is and how it can benefit your online site. Just in case you do not know, search engine optimization is an important skill that will allow your website or webpage to get better rankings in search engines, such as google, thereby making it easier for people to discover it. There are a lot of techniques and processes involved in SEO, which is why learning how it works first of all is the most important first step that you must take.
Basically, SEO helps online sites, or online businesses, to get a certain amount of exposure on the web by making them more visible and easier to find through the use of search engine’s indexing software, thereby making it easier to redirect traffic to your site and business, improving your chances of receiving a steady stream of market.
How is your site or page ranked?
Before your website can make full use of SEO, you must first get it indexed by search engines. How this works is that search engines find your website or webpage through the use of different indexing programs, such as crawlers or spiders that basically follows all links that lead to your site or page and downloads copies of it as it goes.
After this, your site or page will be analyzed and indexed based on some algorithms and criteria set by the search engines, thereby giving your site its ranking. This can be achieved through effective link building, which requires you to create connections to other sites that have similar contents to that of your site.
Benefits of SEO for your site
One of the more obvious benefits of SEO is that It can help improve your site’s web ranking in search engines, thereby increasing the amount of web traffic that you website can generate. Since your site is now easier to locate in the web, it is a safe bet that there will be a significant change in the amount of visits from potential customers that your site can get. Keep in mind that making your site easier to find makes a whole lot of difference for your business’ survival, especially for those based online.
Avoid spamming
Spamming is one way of getting traffic directed to your website, however, this type of method will only work for a short period of time, and will ultimately lead to your site’s failure. This type of method works by literally tricking traffic to get redirected to your site through the use of some deceptive techniques, such as using irrelevant keywords and using duplicate content on other sites just to try and increase your site’s page ranking. Initially, this can generate some traffic to your site, but it will create some problems later on for your site, making it a big possibility that you might even lose some potential customers along the way.
Learning how the entire SEO system works is your first step on managing your online business or website, especially for a beginner such as yourself. Understanding how it works can help you determine what other steps you need to take in order to fully realize and take advantage of the entire SEO process in turning your business into a complete online success.
29 December 2009
23 December 2009
SEO Strategies You Must Learn!
If you want your business or website to get and maintain a high page ranking in search engines, you need to learn a few strategies that can help you achieve just that. Keep in mind that mastering search engine optimization (SEO) is crucial if you want to have a competitive edge against other sites or businesses that offer the same type of services or web content as you. The better your search engine page ranking is, the better chances you have of getting higher volumes of traffic to go to your web page or website. Higher volumes of traffic can lead to a higher number of possible clients, translating to higher profit.
Here are a couple of SEO strategies that you can actually learn and implement to be able to get and maintain your high page ranking.
Find quality web hosting service provider
The first thing that you should probably do is find a good and reliable web hosting service provider, one that can assign to every domain an independent and unique IP address, to ensure that your host avoid any problems with the hosting service and avoid getting knocked out of the search engine database after it has been checked and indexed by crawlers during the time that it was down.
Keyword use
This is one of the more common, but nonetheless important, SEO strategies that you should learn in order to fully utilise the effects of SEO for your site. Make sure that you choose the keywords that will be used all around your site’s content, from the title to the body of texts within it. It is important that you place these keywords that you want to be found in your title or tags.You don’t need to put these in every page in your site, but only on those pages that are relevant to that particular keyword. So let’s say that the keyword that you decided to use is the word mobile phone, make sure that you link it to your site’s content that has its focus on mobile phones so that when you direct traffic to your site using that keyword, they will come across your site’s content about mobile phones.
Create links
Creating links will also help direct traffic to your site, thereby improving your chances of getting more possible clients for your business. However, linking to other sites is not necessarily enough to get them to visit your site. What you can do is to actually make sure that you are using your selected keywords in the text links that will help point to the content located within your site. In this way, if people are looking for a particular content, they will be directed to your site under the right web content pertaining to the keyword that they are looking for.
More pages, more chances
The more pages that you have created in your site, the more chances you have of getting your web content discovered by your possible clients. It goes to follow that more pages gives you more opportunity to increase your keyword density etc. One way that you can keep your page volume up is by simply creating new content every week, offering a different perspective, if not new, on a particular topic or keyword that you have on your other pages. This will help improve your chances of making content that has some relevance to what the users are looking for when they chose to visit your site using the keyword link.
Quality content
Having a lot of pages can help improve the chances of increasing the amount of traffic directed to your site, however, if your site cannot offer quality and relevant content to what the users are looking for, then the users will simply click back to the search engine after landing on your site, an act which can have adverse effects on your page ranking. If this were the case, then the search engines will take note of this, and will perceive this that the users did not find anything relevant in your content for their search.
Here are a couple of SEO strategies that you can actually learn and implement to be able to get and maintain your high page ranking.
Find quality web hosting service provider
The first thing that you should probably do is find a good and reliable web hosting service provider, one that can assign to every domain an independent and unique IP address, to ensure that your host avoid any problems with the hosting service and avoid getting knocked out of the search engine database after it has been checked and indexed by crawlers during the time that it was down.
Keyword use
This is one of the more common, but nonetheless important, SEO strategies that you should learn in order to fully utilise the effects of SEO for your site. Make sure that you choose the keywords that will be used all around your site’s content, from the title to the body of texts within it. It is important that you place these keywords that you want to be found in your title or tags.You don’t need to put these in every page in your site, but only on those pages that are relevant to that particular keyword. So let’s say that the keyword that you decided to use is the word mobile phone, make sure that you link it to your site’s content that has its focus on mobile phones so that when you direct traffic to your site using that keyword, they will come across your site’s content about mobile phones.
Create links
Creating links will also help direct traffic to your site, thereby improving your chances of getting more possible clients for your business. However, linking to other sites is not necessarily enough to get them to visit your site. What you can do is to actually make sure that you are using your selected keywords in the text links that will help point to the content located within your site. In this way, if people are looking for a particular content, they will be directed to your site under the right web content pertaining to the keyword that they are looking for.
More pages, more chances
The more pages that you have created in your site, the more chances you have of getting your web content discovered by your possible clients. It goes to follow that more pages gives you more opportunity to increase your keyword density etc. One way that you can keep your page volume up is by simply creating new content every week, offering a different perspective, if not new, on a particular topic or keyword that you have on your other pages. This will help improve your chances of making content that has some relevance to what the users are looking for when they chose to visit your site using the keyword link.
Quality content
Having a lot of pages can help improve the chances of increasing the amount of traffic directed to your site, however, if your site cannot offer quality and relevant content to what the users are looking for, then the users will simply click back to the search engine after landing on your site, an act which can have adverse effects on your page ranking. If this were the case, then the search engines will take note of this, and will perceive this that the users did not find anything relevant in your content for their search.
18 December 2009
Keyword Selection For SEO
One of the main components that helps determine the success, or failure, of your SEO campaign is your keyword selection. Although this may not appear much, choosing the right keyword to use for your website is one of the more grueling parts of the entire SEO process, especially if you aim to find one that will be most effective for your site’s SEO.
When using keywords for SEO, you just need to follow a few simple steps in order to properly find the right keyword that will do the job. There are also a couple of things that you need to look out for in order to avoid any problems when trying to optimize your web page.
Make a list
The first thing that you should do if you want to be able to use keywords effectively is to start out by making a list of “key” keywords or phrases that are relevant to the content of your site, and by doing this, it can actually lead you to create or discover more keywords or phrases that may blossom from the original one that you have chosen.
Select key phrases or words
Once you’ve made a list, try to select ones that contain a “key” keyword or phrase that can help you identify your site’s content. Let’s say your site’s content is all about cars, using cars as a keyword won’t put you high up in the page ranking of search engines, especially since a lot of sites or pages have that as a keyword. Try to avoid using words or phrases that are too general, as this will not help improve your page ranking. By adding other key terms to your chosen keyword, such as “second-hand cars”, or “second-hand sports cars” will actually help improve your chances of going up higher in the page rankings. Just make sure that these are relevant to your site’s content.
Check your competition
It also helps if you took the time to search for keywords or phrases that your competition are using so that you can narrow down which ones to use, and which ones to avoid. There is no sense in using a type of keyword or phrase, such as “cars”, which a lot or most of your competition are using as well, and if their site’s are ranked high up in the search engine’s index, then you might have a difficult time going up against that.
Use your location
You can also improve your chances of getting a much better page ranking result if you incorporate your location to the keyword or phrase that you are trying to use. Let’s say your business is located somewhere in Nottingham, by simply adding the word “Nottingham” to your keyword selection (“Nottingham second-hand sports cars”), you can fair better in your page ranking. However, this type of method usually entails that people are planning on seeing you in person when they do searches like this, so make sure that you only utilize this technique if you are open to the idea of them visiting you in person.
Use your niche
Always try to choose the keyword that you specialise in, or at least the one that offers you with the most profit. Keep in mind that you want to offer the keyword that best describes your business, but if the search volume of users is leaning towards one that isn’t your main product, then you can actually opt to use that keyword instead, just as long as that keyword is still related or relevant to your site’s content.
When using keywords for SEO, you just need to follow a few simple steps in order to properly find the right keyword that will do the job. There are also a couple of things that you need to look out for in order to avoid any problems when trying to optimize your web page.
Make a list
The first thing that you should do if you want to be able to use keywords effectively is to start out by making a list of “key” keywords or phrases that are relevant to the content of your site, and by doing this, it can actually lead you to create or discover more keywords or phrases that may blossom from the original one that you have chosen.
Select key phrases or words
Once you’ve made a list, try to select ones that contain a “key” keyword or phrase that can help you identify your site’s content. Let’s say your site’s content is all about cars, using cars as a keyword won’t put you high up in the page ranking of search engines, especially since a lot of sites or pages have that as a keyword. Try to avoid using words or phrases that are too general, as this will not help improve your page ranking. By adding other key terms to your chosen keyword, such as “second-hand cars”, or “second-hand sports cars” will actually help improve your chances of going up higher in the page rankings. Just make sure that these are relevant to your site’s content.
Check your competition
It also helps if you took the time to search for keywords or phrases that your competition are using so that you can narrow down which ones to use, and which ones to avoid. There is no sense in using a type of keyword or phrase, such as “cars”, which a lot or most of your competition are using as well, and if their site’s are ranked high up in the search engine’s index, then you might have a difficult time going up against that.
Use your location
You can also improve your chances of getting a much better page ranking result if you incorporate your location to the keyword or phrase that you are trying to use. Let’s say your business is located somewhere in Nottingham, by simply adding the word “Nottingham” to your keyword selection (“Nottingham second-hand sports cars”), you can fair better in your page ranking. However, this type of method usually entails that people are planning on seeing you in person when they do searches like this, so make sure that you only utilize this technique if you are open to the idea of them visiting you in person.
Use your niche
Always try to choose the keyword that you specialise in, or at least the one that offers you with the most profit. Keep in mind that you want to offer the keyword that best describes your business, but if the search volume of users is leaning towards one that isn’t your main product, then you can actually opt to use that keyword instead, just as long as that keyword is still related or relevant to your site’s content.
14 December 2009
Increase Your Websites Visibility With SEO
When you use SEOs, you can expect your brand visibility to improve significantly. Search engines also get to navigate and crawl to your pages easily. All pages must be accessible to search engines, so your site becomes very easy for engines to appropriately arrange and index. You also enhance usability, so users can enjoy their stay and experience more. You can get more repeat sales and visits if you continue to enhance your onsite navigation tools and give vital information that will appeal to your customers.
13 December 2009
Avoiding The Risks Of SEO
Even though SEOs has been considered as very cost-effective and useful tools for online marketing, it is important that you understand the risks and potential drawbacks. You can help your business run more efficiently by staying prepared for the possible consequences. You can also determine which approaches will work best for your target customers, thereby giving them quality service and unique content each time. Here are some proven tips.
The Risk Level
You first have to determine your current risk level to know what more you can do to protect your business completely. First of all, you have to gauge your level of expertise and experience in using SEOs. The more experience you have, the less problems you may encounter since you may already have gone through and solved a number of common pitfalls and problems. Consider the types of SEOs that you have used in the past, then check which ones can still work for your current industry.
Black Versus White
Black hat SEO users are putting themselves at risk for losing credibility and even getting penalized or banned. Some web sites and webmasters have been banned by search engines because of the abuse or misuse of certain techniques. There are plenty of black hatters who still believe that overstuffing keywords and using irrelevant content that boosts visibility can work for them in the long term. You are only waiting for search engine crawlers to find the site and render it useless.White hat SEOs are very ideal since these promise you long term visibility and a good reputation. Your target customers can better relate to you if you follow the guidelines and rules given by search engines to boost rankings. It will take some time before you score high on search results pages, but the wait and experience will be worth the wait.
Some of the Common Risks
Reward is not proportionate to the workload given. A single click may be enough for some web sites to instantly land on the first page of search engine results. The hard work of other webmasters who practice ethical methods can be trampled by unapproved techniques like spamming, content aggregating, scraping and plagiarism. Manipulating an algorithm may temporarily catapult your site into the front page, but you can face greater consequences once your actions are discovered.
Boosting Your Experience
Although several black hat approaches can offer you visibility instantly, the results are only temporary. People cannot refer to you or your company as reliable if you resort to unapproved techniques in trying to get their attention. You can boost your reputation and experience by following the right guidelines and patiently waiting for the right traffic to start flowing into your web site. Over time, you will find that your client base expands continually as long as you maintain good content and quality service.
Try to write good and informative articles yourself. Visit online discussion boards and listen to what other online experts have to say. Check out other ethical methods used by top web sites and learn over time how you can also become a master in your chosen industry. You can start learning more about keywords and meta tags to improve your visibility. Review how search engine crawlers work and what items and elements are needed in your site to make it easier for them to find you.
The Risk Level
You first have to determine your current risk level to know what more you can do to protect your business completely. First of all, you have to gauge your level of expertise and experience in using SEOs. The more experience you have, the less problems you may encounter since you may already have gone through and solved a number of common pitfalls and problems. Consider the types of SEOs that you have used in the past, then check which ones can still work for your current industry.
Black Versus White
Black hat SEO users are putting themselves at risk for losing credibility and even getting penalized or banned. Some web sites and webmasters have been banned by search engines because of the abuse or misuse of certain techniques. There are plenty of black hatters who still believe that overstuffing keywords and using irrelevant content that boosts visibility can work for them in the long term. You are only waiting for search engine crawlers to find the site and render it useless.White hat SEOs are very ideal since these promise you long term visibility and a good reputation. Your target customers can better relate to you if you follow the guidelines and rules given by search engines to boost rankings. It will take some time before you score high on search results pages, but the wait and experience will be worth the wait.
Some of the Common Risks
Reward is not proportionate to the workload given. A single click may be enough for some web sites to instantly land on the first page of search engine results. The hard work of other webmasters who practice ethical methods can be trampled by unapproved techniques like spamming, content aggregating, scraping and plagiarism. Manipulating an algorithm may temporarily catapult your site into the front page, but you can face greater consequences once your actions are discovered.
Boosting Your Experience
Although several black hat approaches can offer you visibility instantly, the results are only temporary. People cannot refer to you or your company as reliable if you resort to unapproved techniques in trying to get their attention. You can boost your reputation and experience by following the right guidelines and patiently waiting for the right traffic to start flowing into your web site. Over time, you will find that your client base expands continually as long as you maintain good content and quality service.
Try to write good and informative articles yourself. Visit online discussion boards and listen to what other online experts have to say. Check out other ethical methods used by top web sites and learn over time how you can also become a master in your chosen industry. You can start learning more about keywords and meta tags to improve your visibility. Review how search engine crawlers work and what items and elements are needed in your site to make it easier for them to find you.
11 December 2009
Save On Marketing Costs With SEO!
SEO is one of the cheapest ways to market your product or service. You do not have to spend so much on advertisements and affiliates. You can just update the content of your site, use the right title and meta tags and make sure that your content is unique and easy to read for visitors. Loading pages are also faster, since optimized files are generally smaller. There will be fewer server overheads and requests, as well as faster download times. Using SEO means that you get increased accessibility. Users get to connect regardless of their current situation.
10 December 2009
SEO Helps You Get Targeted Traffic!
Compared to random advertising wherein you just target several thousands of individuals online with the hope that some of them will eventually purchase or be interested in your company, SEO helps you get targeted traffic. This means that you actually get visitors who are truly interested in your product, service or topic. You can boost your reputation by writing sound articles and content and putting these in related sites and online forums.
Promotional campaigns last 24 hours a day and 7 days a week nonstop once you start any SEO approach. You stay visible to your target market any time of the day. People can visit your site regardless of their location. You do not need to pay people for working overtime or stay up late just to check on your buyers. SEO continually works for you even when you are off the internet.
Promotional campaigns last 24 hours a day and 7 days a week nonstop once you start any SEO approach. You stay visible to your target market any time of the day. People can visit your site regardless of their location. You do not need to pay people for working overtime or stay up late just to check on your buyers. SEO continually works for you even when you are off the internet.
09 December 2009
SEO Boosts Your Income!
The use of SEO can greatly enhance your ability to earn money. Your web site becomes more visible and available to several visitors all over the globe, thereby helping you get your ROI or return of investment back quickly. You get to stabilize your finances quickly too. Long term positioning is another benefit where you get to stay on top of search engine rankings as soon as your properly arrange and optimize the web site, compared to PPC wherein the outlay and costs are unpredictable and constant.
You get to boost your capability of earning more income by staying visible and ranking high on search engines. Search engine users may only view the first or second pages at most so you should aim to drive them immediately to your site by using the right tools and approaches.
You get to boost your capability of earning more income by staying visible and ranking high on search engines. Search engine users may only view the first or second pages at most so you should aim to drive them immediately to your site by using the right tools and approaches.
08 December 2009
December is SEO Month
SEO can be very beneficial for your online company and web site, provided that you follow the rules and guidelines. There are several experts online who can give you quick tips on how to achieve long term business success.
SEO is very affordable and you do not have to spend so much time trying to grab the customers you've always wanted. Throughout the month of December we will be talking you through some of the many advantages of SEO and how to acquire hundreds of thousands of customers in a short time.
SEO is very affordable and you do not have to spend so much time trying to grab the customers you've always wanted. Throughout the month of December we will be talking you through some of the many advantages of SEO and how to acquire hundreds of thousands of customers in a short time.
03 December 2009
Welcome to the JDR blog
Welcome to the JDR blog.
We are a company passionate about helping businesses succeed online and offline. We aim to supply you with useful information on an ongoing basis to help you make the most of your online and offline marketing strategies.
We will be posting some interesting information on search engine optimisation throughout the month of December so please come back regularly and feel free to leave your comments....
The JDR Team
We are a company passionate about helping businesses succeed online and offline. We aim to supply you with useful information on an ongoing basis to help you make the most of your online and offline marketing strategies.
We will be posting some interesting information on search engine optimisation throughout the month of December so please come back regularly and feel free to leave your comments....
The JDR Team
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