Updating Content

When we introduced our website (which is a content management system which allows small business owners to easily edit their websites) we knew it was important that business owners could easily update the content of their websites, and you may be one of the many clients we have who chose to work with this system because of the fact that it is so easy to edit your website. However, we also come across many business owners who do not see the value of changing their website. One of the most common things I hear from business owners when I talk about content management (the ability to update your own website) is ‘but our business never changes!’
While it may be true that your core products or services have changed little over time, your business most certainly does change – the world is now changing faster than it ever has done before and your business is no different. Your industry is changing, you are doing new projects, working with new customers, there are new regulations, new opportunities, you have new members of staff, new procedures, new products, and your competitors are changing.

So why bother updating your website? There are two reasons for this. Firstly a website that is regularly changing is one that will perform much better in the search engines. Google will rank a website that is changing regularly higher than one that has stayed exactly the same for a year.
Secondly it gives your customers a reason to come back to your website – and the more they come back to your website, the more they buy in to your company message or identity, the more contact they have with the full range of your products and services and the more likely they are to buy again from you and refer you to their friends.