Stay Visible

Much debate out there on the net about whether or not to include a sitemap, and after much though and reading and research, always include a site map page. Spiders cannot index your websites pages if these can not be crawled. Make sure you use a site map plus the correct HTML and other codes which will ensure you stay visible to spiders. The spider will easily comprehend the hierarchy of your site. Don't forget to have an easy-to-crawl navigation menu. You may discuss the details with an experienced webmaster to help you to improve visibility. For those who have a huge web site, make many site map pages. Every one should have less than 100 links. All your SEO moves should have a clear objective. Make use of web analytics software along with online experts to track the best methods and get rid of, time consuming and irrelevant efforts that don't produce results.



The URLs and file names should be friendly to SEOs. Use two to three hyphens at most to avoid your file from appearing like a spam. Always use hyphens and not underscores, in your URLs and filenames. Hyphens are considered as a "space", unlike underscores.

Relevance Matters

Always ensure that you have a relevant title and meta description on each web page. The title of your page is by far the most important factor of on-page SEO. It is extremely unlikely that you will rank high for a primary term if the word is not included in the page title. Disregard the keywords meta completely should you find that these are not relevant and only confuse visitors. Always write for both users and visitors. The content of your site and articles should always be associated with your industry and company.