Getting the Most from Your Website through Online Advertising

Once your web designer has completed the web design on your site, you are ready to go live. New websites can take as long as two to three months to be picked up, or indexed, by the search engines (Google, Yahoo, Bing). Your website position on the search engine rankings will, however, improve over time and how well websites positions rank, partly depends on your phrases or keywords you have chosen to optimise. However, there are several other ways you can promote your site online.

Add your website to Google Local. The map section you see at the top of any local search eg. ‘Plumbers Leicester’, and following their easy set of instructions.

Add your website to directories. Some online directories will charge you for a link to your website, however, there are many online directories that will list your business free of charge.

Pay Per Click advertising is offered by search engines like Google, Yahoo and Bing. This is a flexible way of advertising, where you only pay for the visitors who actually see your website. Costs per click can vary anywhere between 4p to £5, depending on the popularity of the keyword. You choose a budget per day, a budget per click and choose the keywords you wish to be found by.

Create links to your website. Get in touch with suppliers and friends in business, and any other organisations you are affiliated with eg. FSB, trade organisations, regulatory bodies, and ask if you can place a link to your website on their websites. It may help to offer a reciprocal link to their website on yours too.

Search engine optimisation (SEO). A SEO programme will ensure your website enjoys natural high rankings and consistent positions in all the major search engines and directories.

There are other ways of updating your content too, like writing articles and submitting them to various online magazines with links back to your website. Create social media accounts and a YouTube account so you can post updates about your business and content (used from your articles) to these accounts. The search engines will see this as a form of keeping fresh content flowing and will help your website, and sub pages through the rankings. I will be covering more on these last mediums in following articles as they justify more time in explanation.