Content and Link Building Strategies

The entire search engine optimisation (SEO) process is often misunderstood by a lot of people, which is why they often commit a lot of SEO mistakes that can cost them not only their page ranking in search engines, but also lose traffic volume of possible clients. SEO can help you direct traffic to your site, but getting them to stay is a whole new different ball game.
The entire SEO process basically revolves around the idea of getting a good page ranking in search engines by employing certain strategies so that people can find your site easier. The better your page ranking is, the easier it is for users to find it, the more appealing it is for them to visit your site, thereby increasing the amount of traffic that your site is able to generate. However, if the users do not find any relevant content in your site, then your efforts to get them to your site would just have been in vain.
Link building

Building links is also another content strategy that you can employ to help users searching for a particular content to find your site offering relevant content to their search. Try to link to those other sites that have similar content, or at least uses the same keywords in tagging their site’s content.

This way, any user searching in those sites will be directed to your page’s similar content, making it easier for users to find your page.

Ensure that you can get users to stay in your site, by using relevant and original content and link building with relevant sites to your product or service.