Content and Link Building Strategies

The entire search engine optimisation (SEO) process is often misunderstood by a lot of people, which is why they often commit a lot of SEO mistakes that can cost them not only their page ranking in search engines, but also lose traffic volume of possible clients. SEO can help you direct traffic to your site, but getting them to stay is a whole new different ball game.

The entire SEO process basically revolves around the idea of getting a good page ranking in search engines by employing certain strategies so that people can find your site easier. The better your page ranking is, the easier it is for users to find it, the more appealing it is for them to visit your site, thereby increasing the amount of traffic that your site is able to generate. However, if the users do not find any relevant content in your site, then your efforts to get them to your site would just have been in vain.

Link building

Building links is also another content strategy that you can employ to help users searching for a particular content to find your site offering relevant content to their search. Try to link to those other sites that have similar content, or at least uses the same keywords in tagging their site’s content.

This way, any user searching in those sites will be directed to your page’s similar content, making it easier for users to find your page.

Ensure that you can get users to stay in your site, by using relevant and original content and link building with relevant sites to your product or service.
Some examples of link building within an article.  The links being relevant to the content and the website to which it links:

Example 1: 
Ground and wall guards


If you run a school or a sports area, you might be looking for something to increase safety. In schools, it is very important that children are kept safe both indoors and out. Using wall and ground guards in school buildings and in the playground areas will ensure that children are protected from bumps, bruises and cuts in the case of inevitable accidents. In a sports area people are constantly at risk of injury, and again, using wall and ground guards greatly decreases this risk, and puts everyone at ease.

The use of safety ground and wall cushioning is suitable for use in schools, playgrounds and sports areas. With a unique multipurpose design, the safety ground and wall cushioning can also be used as a protective wall covering dramatically reducing the risk of injury from trips, falls and collisions.

These ground and wall cushions are made using an integral urethane skin rather than common PU material and comply with safety regulations. They are also highly durable – resistant to shocks and scrapes, a necessary factor when used for schools and sports areas. They are easy and quick to install and suitable for a diverse range of functions with various colour options including red, orange, yellow, green, blue, indigo and purple. The ground guard is also suitable for use as wall protection in sports areas.

Ground and wall guards are an easy, no hassle and relatively cheap way to ensure safety in your school, playground or sports area. They are long lasting, and their easy to clean surface means any spillages which might occur can be wiped off with warm soapy water. The products are safe, durable, quality guaranteed. The products are flame retardant, waterproof, bacteriostasis, non toluene, non heavy metal and they meet the requirements and were bestowed the certificate of ST safe toys.

Example 2:

What are Window Wraps?


Window wraps are colourful and eye catching graphics that are adhered to the windows, of particularly shops, so as to advertise a product or service to prospective customers walking by. Window wraps can also be used to display corporate logos. There are several types of window wraps available – self adhesive, frosted glass effect and cut vinyl.

Health and safety laws state that large pieces of glass (like shop windows) must have some visual display on them to make in order to make the window visible to prevent people walking into them and hurting themselves. Rather than being a boring pattern, many companies choose to make it an advertising opportunity by placing graphics on these expanses of glass. Modern production processes mean that window wraps can be created as a one-off, or can be produced in vast numbers to meet the needs of a chain of shops.

Self-adhesive stickers are free from glues and adhesives that create a mess when removing traditional stickers, which makes them ideal for advertising promotions or seasonal deals as they can easily be removed at the end of the promotion. Vinyl self-adhesive wraps are usually text displays and come in a variety of colours and styles, making them easy to place where you like (inside or outside).

The frosted glass effect vinyl cut window wraps are an effective and cheaper alternative to real frosted glass. These stickers are etched, just like the glass would be, and can be designed to display a company logo or just a plain pattern and can be used for privacy or display purposes. They are usually applied to the inside surface of the window, so it is protected from the elements and damage caused by passers-by.

With the proper care and maintenance, window wraps can remain in place for up to 7 years, or can be put up and removed at will for temporary advertising purposes. Modern technology and chemical advances are combined to meet all the advertising and promotional needs of businesses large and small.

Example 3:
Good Posture in Children


For many years the children in our schools have been seated on a variety of Polypropylene or Wooden chairs, which are manufactured in different styles and sizes. Provided these chairs pass British Standards for strength, stability and safety they are welcomed into our classrooms.

Each manufacturer has their own agenda for their chairs. Some are manufactured to a price, some to a style and others to a best value compromise. However, none have been manufactured to a European Standard that first and foremost sets out to encourage good posture for our children.

Experiments in the US have revealed that giving children lessons on how to improve their posture, had very little impact and showed no noticeable difference to their posture, however, on the other hand, some uncomplicated amendments to the actual school furniture, in particular their chairs, have been made known to make a differences to posture without the training.

EN 1729 Part 1 is the standard drawn up by the Technical Committee for Europe, CEN/TC207, which now sets chair dimensions, heights, angles and back support contact points for every age group – so as to encourage good posture.

Good posture not only means our children will be healthier – it also means that they should be more comfortable – and therefore more attentive in class.

EN1729 Part 1 supersedes all other standards for chairs used in our classrooms and is the standard to look for.

The benefit of one piece Polypropylene chairs is well documented in terms of their longevity (15 year warranty), comfort and safety in the classroom. With no screws for practical jokers to remove, no sharp edges to cause damage, no metalwork to rust and full EN1729 Certification.

Many chairs will pass EN1729 Part 2 as this only applies to strength and replaces BS4875.