Title: Playground fun and safety
Introduction:
Playgrounds are where children meet to have fun, have fresh air, get some exercise and socialise among swings, slides and playful running and jumping. This is the happy image we all want for our children. Unfortunately though, it is inevitable that playgrounds are where accidents do occur. Some accidents are minor cuts and bruises that go along with play and learn, but some playgrounds can be of concern regards safety hazards leading to serious injury.
Body:
Many accidents could be prevented by common sense, proper adult supervision and safety guarding equipment. Defective equipment, unacceptable surfaces, and careless behavior are safety hazards of many playgrounds. Most of these playground safety hazards could have been prevented with the proper supervision and appropriate safety precautions.
We can make the playground a place of fun and that is safe for our children by simply checking equipment for hazards and keeping to some simple common sense guidelines.
Moms, Dads and Caregivers can play a role in playground accident prevention by taking a few easy precautions. Foremost, ensure when your child has proper adult supervision. Adult supervision will help prevent injuries by monitoring proper playground behaviour, checking and ensuring playground equipment is safe for fun and is the right equipment for the age of the child, and the surface is appropriate - not uneven where trips and falls are likely. Should an unfortunate accident occur, an adult can help the child by giving first aid if necessary.
Accidents often caused on the playground when young children are permitted to play on equipment they are not ready to play on. Generally, monkey bars, climbing gyms or frames, long slides and the bigger swings are intended for the older child’s entertainment, not the young children. And vice versa, keeping older children off playground equipment deemed to young for their age group is important for their safety – some equipment may not hold their weight.
Appropriate dress code for the playground will also help in the prevention of accidents. Dress children for play, avoid ties and hoody tops or jackets which easily get caught in equipment, and could cause as serious an injury as strangulation. The appropriate footwear should be worn on playgrounds. Flops, sandals and open summery shoes can easily get stuck in equipment, and due to the shoe’s lack of grip, a slip or fall is more likely.
Avoid children being allowed to play on equipment that does not have safety cushioning, which is reinforced with a shock absorbing surface should a fall occur. Surfaces to play on are gravel, mulch, sand, or safety cushion mats. Children shouldn’t be allowed to swing, slide or climb over a concrete surface. Ground and wall cushioning are used in schools, playgrounds and sports areas -the surface has dramatically reduced the risk of injury from trips, falls and collisions.
Caregivers should carry out inspection of all playground equipment to ensure it is in good working order. Look for areas which are worn out or rusty, and check the temperature of slides and metal surfaces during the summer months – metal slides and equipment can get very hot and cause unpleasant burns, especially to hands.
Finally, educate your child to play safe and by teaching them the rules of the playground will keep them safer and less prone to accidents.
Word count: Body (480) Introduction (73)
Reading time: 2:58:08
01 December 2010
Articles providing relevancy to your product - examples
Title: Healthy Eating Food Essentials
Introduction:
The amount and types of foods you eat have a huge influence on your health, your body needs a huge variety of nutrients to work correctly and keep healthy. Its therefore important that you maintain a healthy diet. No single type of food contains all the nutrients and fibre you need, so it is important to always eat a large range of foods, eating the right balance from the five main food groups will ensure that your body gets all it requires to stay fit and healthy, the five main food groups are:
• Starchy foods
• Fruit and vegetables
• Dairy foods
• Meat, fish and other non – dairy sources of protein (such as beans)
• Fats and sugar
Body:
Most of the carbohydrate in your diet should come from starchy foods also known as complex carbohydrates. These include bread, cereals, potatoes, pasta or rice.
Starchy foods are usually bulky, so they fill you up quicker than other food groups. Wholegrain varieties can be particularly rich in nutrients and fibre, and therefore they should be preferred to white choices.
Fruit and vegetables are good sources of nutrients, in particular vitamins, minerals and fibre. You should aim to eat at least five portions of fruit and vegetables each day. Doing this could cut your risk of disease, including some cancers and heart disease.
Milk and dairy products such as cheese and yogurt are important sources of calcium, protein and vitamins.
Choose lower-fat options such as semi-skimmed or skimmed milk, low-fat yogurts and cheeses. Some dairy foods, such as butter and cream, should be eaten in much smaller doses because of their high fat content, especially saturated fats which have been linked to a higher risk of certain diseases. These food items should be regard the as members of the 'fats and sugar' food group rather than the 'dairy foods' group.
Red meat, poultry, fish (fresh, frozen or tinned), beans and pulses, eggs and nuts are all important non-dairy sources of protein. When preparing meat and poultry, you should always remember to cut off any extra fat and skin and don't add butter or oil when cooking it, if you feel it is necessary only use small amounts, consider grilling, baking or poaching meat, fish and poultry rather than frying it. Also try to limit amounts of processed meat (such as sausages) as they often contain a lot of fat and salt.
It's recommended that you should eat at least two portions of fish per week (one portion is about 140g), of which one should be oily. This is because of its high content of long chain omega 3 fatty acids. These fatty acids have a protective effect on your heart.
Butter, mayonnaise, crisps, cakes and puddings are examples of foods which are high in saturated fats and should only be eaten in small doses. Look out for low-fat options of these food types, which may be slightly healthier but should still be eaten in small amounts.
A certain amount of fat is essential for good health but if you eat too much of it, you're more likely to become overweight and may be at an increased risk of having a heart attack or stroke.
It's not only the total amount of fat in your diet that influences your health but also the quality of fat. Some types of fat have been shown to be very good for you, for example the long chain omega 3 fatty acids in oily fish, which help to protect against heart disease.
Foods high in refined sugar such as table sugar, sugary drinks and snacks provide "empty calories". This means that these foods give you energy but have very low nutritional values. Frequently eating sugary foods such as sweets and chocolate also contributes to tooth decay and gum disease, so its always best to try and limit your refined sugar intake.
Alcohol just like sugar provides empty calories and this is one of the many reasons why you should limit your alcohol intake, those who control there alcohol intake, tend to be a lot healthier than those who binge drink.
Word count: Body (564 ), Introduction (120 )
healthy eating, food essentials, carbohydrates, starchy foods, fruit and vegetables, fats and sugar, alcohol, dairy, non-dairy, protein
Introduction:
The amount and types of foods you eat have a huge influence on your health, your body needs a huge variety of nutrients to work correctly and keep healthy. Its therefore important that you maintain a healthy diet. No single type of food contains all the nutrients and fibre you need, so it is important to always eat a large range of foods, eating the right balance from the five main food groups will ensure that your body gets all it requires to stay fit and healthy, the five main food groups are:
• Starchy foods
• Fruit and vegetables
• Dairy foods
• Meat, fish and other non – dairy sources of protein (such as beans)
• Fats and sugar
Body:
Most of the carbohydrate in your diet should come from starchy foods also known as complex carbohydrates. These include bread, cereals, potatoes, pasta or rice.
Starchy foods are usually bulky, so they fill you up quicker than other food groups. Wholegrain varieties can be particularly rich in nutrients and fibre, and therefore they should be preferred to white choices.
Fruit and vegetables are good sources of nutrients, in particular vitamins, minerals and fibre. You should aim to eat at least five portions of fruit and vegetables each day. Doing this could cut your risk of disease, including some cancers and heart disease.
Milk and dairy products such as cheese and yogurt are important sources of calcium, protein and vitamins.
Choose lower-fat options such as semi-skimmed or skimmed milk, low-fat yogurts and cheeses. Some dairy foods, such as butter and cream, should be eaten in much smaller doses because of their high fat content, especially saturated fats which have been linked to a higher risk of certain diseases. These food items should be regard the as members of the 'fats and sugar' food group rather than the 'dairy foods' group.
Red meat, poultry, fish (fresh, frozen or tinned), beans and pulses, eggs and nuts are all important non-dairy sources of protein. When preparing meat and poultry, you should always remember to cut off any extra fat and skin and don't add butter or oil when cooking it, if you feel it is necessary only use small amounts, consider grilling, baking or poaching meat, fish and poultry rather than frying it. Also try to limit amounts of processed meat (such as sausages) as they often contain a lot of fat and salt.
It's recommended that you should eat at least two portions of fish per week (one portion is about 140g), of which one should be oily. This is because of its high content of long chain omega 3 fatty acids. These fatty acids have a protective effect on your heart.
Butter, mayonnaise, crisps, cakes and puddings are examples of foods which are high in saturated fats and should only be eaten in small doses. Look out for low-fat options of these food types, which may be slightly healthier but should still be eaten in small amounts.
A certain amount of fat is essential for good health but if you eat too much of it, you're more likely to become overweight and may be at an increased risk of having a heart attack or stroke.
It's not only the total amount of fat in your diet that influences your health but also the quality of fat. Some types of fat have been shown to be very good for you, for example the long chain omega 3 fatty acids in oily fish, which help to protect against heart disease.
Foods high in refined sugar such as table sugar, sugary drinks and snacks provide "empty calories". This means that these foods give you energy but have very low nutritional values. Frequently eating sugary foods such as sweets and chocolate also contributes to tooth decay and gum disease, so its always best to try and limit your refined sugar intake.
Alcohol just like sugar provides empty calories and this is one of the many reasons why you should limit your alcohol intake, those who control there alcohol intake, tend to be a lot healthier than those who binge drink.
Word count: Body (564 ), Introduction (120 )
healthy eating, food essentials, carbohydrates, starchy foods, fruit and vegetables, fats and sugar, alcohol, dairy, non-dairy, protein
16 November 2010
Article Example for SEO Purposes
Over the past weeks I have been posting several blogs on SEO as an explanation thereof, but this time I thought it may be a good idea to post one of my articles as an example of an article written for SEO purposes. This is then disseminated to various quality and high ranking article submission sites. The content and linking in this type of article will offer the client good links back to his site, and furthermore drive traffic through to his site, for twofold reasons - the relevancy of the content and the value of the linkback.
Keep watching this space, or even better, subscribe to my blog, because as over the next weeks, I will break down the article and explain the importance of each section.
Example Article:
Title: Varifocal Explained
Introduction:
Varifocal and Bifocal lenses are corrective lenses used in eye glass eye wear to correct presbyopia and any other disorders of eye adjustment. Both varifocal and bifocal have a gradient of increasing lens power. Essentially, the gradient starts at a minimum at the top of the lens and reaches a maximum power at the bottom of the lens.
Body:
Varifocal lenses allow you to see near and far using only one pair of glasses, without any abrupt change and the advantage that there is no visible line in the lens, only an even transition from near to far. Basically, varifocal lenses help you see things clearly at all distances. Varifocal lenses take a little time to get used to, but once you are used to them, you will find that you can see clearly at all distances. Varifocal lenses are available in several designs, by design this is referring to the differences between the areas allocated through the distance, intermediate and reading zones.
Varifocal lenses are designed so that when you are looking straight ahead you look through the distance section of the lens. The reading zone is the lower part of the lens and the middle section of the lens allows you to view anything at arms length distance. The wearer can adjust the lens power required for clear vision at the different viewing distances by tilting his, or her, head to view through the appropriate section of the varifocal progression. Because near vision, such as when you are reading, is usually at a low visual field, this is the reason for the lower part of the lens being powered for near visual tasks.
Previous or older varifocal designs had a large distortion zone complexity, which often made it more difficult for the wearer to adjust to. Today, however, newer technology has made way for reduction of the size of the distortion areas, allowing easier adjustment for the wearer. The new varifocal lenses provide much wider viewing zones, therefore, giving a much clearer and more comfortable view. Because these newer designs of Varifocal lenses are easier to get used to, there is now only a small majority of people who may never get used to wearing varifocals.
Word count: Body (309), Introduction (58)
Reading time: 01:56:02
Keep watching this space, or even better, subscribe to my blog, because as over the next weeks, I will break down the article and explain the importance of each section.
Example Article:
Title: Varifocal Explained
Introduction:
Varifocal and Bifocal lenses are corrective lenses used in eye glass eye wear to correct presbyopia and any other disorders of eye adjustment. Both varifocal and bifocal have a gradient of increasing lens power. Essentially, the gradient starts at a minimum at the top of the lens and reaches a maximum power at the bottom of the lens.
Body:
Varifocal lenses allow you to see near and far using only one pair of glasses, without any abrupt change and the advantage that there is no visible line in the lens, only an even transition from near to far. Basically, varifocal lenses help you see things clearly at all distances. Varifocal lenses take a little time to get used to, but once you are used to them, you will find that you can see clearly at all distances. Varifocal lenses are available in several designs, by design this is referring to the differences between the areas allocated through the distance, intermediate and reading zones.
Varifocal lenses are designed so that when you are looking straight ahead you look through the distance section of the lens. The reading zone is the lower part of the lens and the middle section of the lens allows you to view anything at arms length distance. The wearer can adjust the lens power required for clear vision at the different viewing distances by tilting his, or her, head to view through the appropriate section of the varifocal progression. Because near vision, such as when you are reading, is usually at a low visual field, this is the reason for the lower part of the lens being powered for near visual tasks.
Previous or older varifocal designs had a large distortion zone complexity, which often made it more difficult for the wearer to adjust to. Today, however, newer technology has made way for reduction of the size of the distortion areas, allowing easier adjustment for the wearer. The new varifocal lenses provide much wider viewing zones, therefore, giving a much clearer and more comfortable view. Because these newer designs of Varifocal lenses are easier to get used to, there is now only a small majority of people who may never get used to wearing varifocals.
Word count: Body (309), Introduction (58)
Reading time: 01:56:02
04 November 2010
SEO Basics - The Do's And Don’ts
There are a lot of people who can grasp the general idea of search engine optimisation (SEO), but still have no idea on how to go about the entire process. Unfortunately, not knowing the basic do’s and don’ts in SEO will create some problems for you and your website later on, so you must learn them as soon as possible.
The basic concept of search engine optimisation is that you can improve the page ranking of your site on search engines by using certain techniques and methods to help your site get indexed and ranked. By following this simple guide on what to do and what not to do, you should be able to get the desired results that you want to achieve in SEO.
Domain name importance
A good domain name, such as a dot com, can actually play a major role in your site’s page ranking, so make sure that you invest in a good domain name. People tend to trust domain names such as a dot com more over other types of domain names, and thus, they tend to look for sites that have this type of domain name. This can already give you an edge over your competition, so make sure that you do invest in a good domain name.
Keyword is key
One of the more important things that you should remember when dealing with SEO is that you must learn what keywords or tags to use for association to your website. Knowing which keyword to associate to your site will help drive the right traffic to your site, as well as make it easier for your site to get discovered by people online.
Once you figured out what keywords you want to use, try to place them in key locations, such as in the content or body of the title tag, since these are the places wherein search engines will give the greatest weight in the entire optimisation process. Also try to use the keywords that you have chosen in your URL’s, as well as in your HTML title tags, for these will also provide you with a boost in your page ranking.
Try to avoid using keywords that are too general, for chances are, a lot of sites would be using the same keyword, and this will definitely make it even more difficult for you to get high up in the rankings when you target general keywords, such as “lawyer”, or “music”.
Also make sure that you don’t overuse your chosen keyword, like using the same keyword three or four times within one sentence, for search engines are now monitoring this, and doing this can take your site out of the page rankings.
Relevant content is a must
The content of your site should be given a lot of importance, so do take the time to provide your site with relevant content in order to give your site the competitive edge to beat other sites that are also associated with your choice of keyword. Always bear in mind that there are other sites out there offering the same web content, so whoever offers the more relevant and superior content will win over the site visitor.
You will also need to take note of keywords that you use on your content’s titles and body. Since search engines tend to look into these aspects of your site, you need to focus the use of your keywords to certain parts of your content in order for you to be able to optimise your website so it would be discernable from other sites offering the same content.
Build links
Make sure that your site is not a “dead end” by building links with other sites that have relevant content to yours. By doing this, you can actually keep the traffic going from your site, to another’s, and then back to your site. You might think that building links with other sites will redirect traffic away from your site, but It actually does the exact opposite.
Instead, it creates a lot of ways for traffic to get redirected to your site through the use of other people’s sites, thereby also helping in your site’s page ranking later on, as well as help in getting traffic to go to your site without them having to access your site directly.
http://www.jdrwebsites.co.uk
The basic concept of search engine optimisation is that you can improve the page ranking of your site on search engines by using certain techniques and methods to help your site get indexed and ranked. By following this simple guide on what to do and what not to do, you should be able to get the desired results that you want to achieve in SEO.
Domain name importance
A good domain name, such as a dot com, can actually play a major role in your site’s page ranking, so make sure that you invest in a good domain name. People tend to trust domain names such as a dot com more over other types of domain names, and thus, they tend to look for sites that have this type of domain name. This can already give you an edge over your competition, so make sure that you do invest in a good domain name.
Keyword is key
One of the more important things that you should remember when dealing with SEO is that you must learn what keywords or tags to use for association to your website. Knowing which keyword to associate to your site will help drive the right traffic to your site, as well as make it easier for your site to get discovered by people online.
Once you figured out what keywords you want to use, try to place them in key locations, such as in the content or body of the title tag, since these are the places wherein search engines will give the greatest weight in the entire optimisation process. Also try to use the keywords that you have chosen in your URL’s, as well as in your HTML title tags, for these will also provide you with a boost in your page ranking.
Try to avoid using keywords that are too general, for chances are, a lot of sites would be using the same keyword, and this will definitely make it even more difficult for you to get high up in the rankings when you target general keywords, such as “lawyer”, or “music”.
Also make sure that you don’t overuse your chosen keyword, like using the same keyword three or four times within one sentence, for search engines are now monitoring this, and doing this can take your site out of the page rankings.
Relevant content is a must
The content of your site should be given a lot of importance, so do take the time to provide your site with relevant content in order to give your site the competitive edge to beat other sites that are also associated with your choice of keyword. Always bear in mind that there are other sites out there offering the same web content, so whoever offers the more relevant and superior content will win over the site visitor.
You will also need to take note of keywords that you use on your content’s titles and body. Since search engines tend to look into these aspects of your site, you need to focus the use of your keywords to certain parts of your content in order for you to be able to optimise your website so it would be discernable from other sites offering the same content.
Build links
Make sure that your site is not a “dead end” by building links with other sites that have relevant content to yours. By doing this, you can actually keep the traffic going from your site, to another’s, and then back to your site. You might think that building links with other sites will redirect traffic away from your site, but It actually does the exact opposite.
Instead, it creates a lot of ways for traffic to get redirected to your site through the use of other people’s sites, thereby also helping in your site’s page ranking later on, as well as help in getting traffic to go to your site without them having to access your site directly.
http://www.jdrwebsites.co.uk
22 October 2010
SEO Effect of Duplicate Content
There are a lot of ways that you can improve your site’s page ranking in search engines, unfortunately, not all of them are good. Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick the search engines – one of these methods is actually duplicating web content.
What is duplicate content?
Duplicate content in SEO is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site’s search engine page rankings. A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site’s page rankings since they will be able to get multiple listings for their site. Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.
How do a search engines filter duplicate content?
Search engines filter for duplicate content by using the same means for analysing and indexing page ranking for sites, and that is through the use of crawlers or robots. These robots or crawlers go through different websites and catalogues these sites by reading and saving information to their database. Once this is done, these robots then analyse and compare all the information it has taken from one website to all the others that it has visited by using certain algorithms to determine if the site’s content is relevant, and if it can be considered as a duplicate content or spam.
How to avoid duplicate content?
Although you may not have any intentions to try and deceive search engines to improve your site’s page ranking, your site might still get flagged as having duplicate content. One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page. Just make sure that you avoid too many similarities with another page’s content for this can still appear as duplicate content to some filters, even if it isn’t considered to be a spam.
http://www.jdrwebsites.co.uk
Keywords: seo, duplicate web content, duplicate content, filter duplicate content, spam
There are a lot of ways that you can improve your site’s page ranking in search engines, unfortunately, not all of them are good. Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick the search engines – one of these methods is actually duplicating web content.
What is duplicate content?
Duplicate content in SEO is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site’s search engine page rankings. A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site’s page rankings since they will be able to get multiple listings for their site. Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.
How do a search engines filter duplicate content?
Search engines filter for duplicate content by using the same means for analysing and indexing page ranking for sites, and that is through the use of crawlers or robots. These robots or crawlers go through different websites and catalogues these sites by reading and saving information to their database. Once this is done, these robots then analyse and compare all the information it has taken from one website to all the others that it has visited by using certain algorithms to determine if the site’s content is relevant, and if it can be considered as a duplicate content or spam.
How to avoid duplicate content?
Although you may not have any intentions to try and deceive search engines to improve your site’s page ranking, your site might still get flagged as having duplicate content. One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page. Just make sure that you avoid too many similarities with another page’s content for this can still appear as duplicate content to some filters, even if it isn’t considered to be a spam.
http://www.jdrwebsites.co.uk
Keywords: seo, duplicate web content, duplicate content, filter duplicate content, spam
15 October 2010
SEO What is Duplicate Content
There are a lot of ways that you can improve your site’s page ranking in search engines, unfortunately, not all of them are good. Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick the search engines – one of these methods is actually duplicating web content.
There are a couple of duplicate content types that are being rampantly utilised by a lot of people, each one a bit different in their use, but all of them employed for the same purpose, which is to trick search engines to get better page rankings.
One way of getting a duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content. This may include landing or door pages aside from the content, so make sure that you avoid using this if you don’t want your site to become vulnerable to search engines’ duplicate content filter.
Another method of creating duplicate content is by simply taking content from another website or page and reorganising it to make it appear dissimilar to its original form, though it is actually the same.
Product descriptions from many e-Commerce sites are actually being utilised by other sites as well. Other sites simply copy the product description of manufacturer’s utilised by other competitive markets as well. And add the fact that the product name, as well as the name of artist, manufacturer, writer or creator would be included, a significant amount of content would show up on your page. Although this is much harder to spot, it is still considered to be a duplicate content, or spam.
Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content. Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.
http://www.jdrwebsites.co.uk/
Keywords: duplicate content, seo, duplicating web content, spam
There are a couple of duplicate content types that are being rampantly utilised by a lot of people, each one a bit different in their use, but all of them employed for the same purpose, which is to trick search engines to get better page rankings.
One way of getting a duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content. This may include landing or door pages aside from the content, so make sure that you avoid using this if you don’t want your site to become vulnerable to search engines’ duplicate content filter.
Another method of creating duplicate content is by simply taking content from another website or page and reorganising it to make it appear dissimilar to its original form, though it is actually the same.
Product descriptions from many e-Commerce sites are actually being utilised by other sites as well. Other sites simply copy the product description of manufacturer’s utilised by other competitive markets as well. And add the fact that the product name, as well as the name of artist, manufacturer, writer or creator would be included, a significant amount of content would show up on your page. Although this is much harder to spot, it is still considered to be a duplicate content, or spam.
Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content. Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.
http://www.jdrwebsites.co.uk/
Keywords: duplicate content, seo, duplicating web content, spam
08 October 2010
What is Black Hat SEO?
SEO approaches have been categorised into either black hat or white hat. White hatters are considered to be the good guys, while black hatters are known to be grabbing temporary opportunities that will ultimately be discovered and disapproved by search engines and halted immediately. A lot of individuals still use black hat SEO for a number of reasons. Find out if you should stay with the good side or take some risks as a black hatter.
Describing the Black Hat
Black hat search engine optimisation is described as using techniques that will lead to higher search engine rankings. The manner of achieving such ranking is, however, deemed to be unethical and unacceptable by search engines. Black hat SEO techniques are despised by search engines. Once found, the site or page will automatically be penalised or will suffer visibility problems, thereby rendering it useless for further marketing endeavours.
The Black Hatter
Black hat SEO techniques have a number of characteristics. The first includes the breakage of search engine rules, stipulations and regulations. Black hat techniques also provide a poor user experience, because of the unapproved means that are incorporated in the methods. Black hatters also provide content that are unethical, both visually and non-visually to search engine human visitors and search engine spiders.
Black hatters used to be legitimate, but they became labelled as the bad guys after a number of webmasters abused the techniques and incorporated a lot of items that only led to irrelevant and useless searches. There was a time when online visitors could not successfully research because of the misleading presentations by black hatters. Short term gains can still be achieved by black hatters in search engine rankings, but if you want to develop long term credibility and a solid reputation, you have to follow the guidelines.
Some Black Hat Techniques
Black hat techniques should generally be avoided by webmasters or they risk getting penalise. Keyword stuffing is the most common black hat approach wherein individuals put too many keywords in their page or site, and nothing else. The keywords can boost your search engine ranking temporarily and lead a number of people into the site who happen to type in the main keywords. They, however, immediately get turned off once they browse the page and find nothing else on it.
Invisible text is another method that you should avoid. It involves placing lists of keywords in white text against a white background to draw more search engine spiders. Search engine crawlers nowadays are much smarter and it also takes away more human users from your page. Doorway pages are considered fake pages that users never get to see. The approach is intended to draw more search engine spiders but human visitors cannot see anything useful or relevant once they visit the page.
The Temporary Effects
The use of black hat SEO can be very tempting for some, but you have to understand that the effects are only temporary. The site can rank very high for some time, but immediately get banned. You can also lose your credibility by choosing these types of technique. Talk to other marketers online and find out about the other white hat methods that offer long term benefits. Your web site can become a solid face in the industry, but it does take some patience and dedication to stay on top of the rankings.
http://www.jdrwebsites.co.uk/
Describing the Black Hat
Black hat search engine optimisation is described as using techniques that will lead to higher search engine rankings. The manner of achieving such ranking is, however, deemed to be unethical and unacceptable by search engines. Black hat SEO techniques are despised by search engines. Once found, the site or page will automatically be penalised or will suffer visibility problems, thereby rendering it useless for further marketing endeavours.
The Black Hatter
Black hat SEO techniques have a number of characteristics. The first includes the breakage of search engine rules, stipulations and regulations. Black hat techniques also provide a poor user experience, because of the unapproved means that are incorporated in the methods. Black hatters also provide content that are unethical, both visually and non-visually to search engine human visitors and search engine spiders.
Black hatters used to be legitimate, but they became labelled as the bad guys after a number of webmasters abused the techniques and incorporated a lot of items that only led to irrelevant and useless searches. There was a time when online visitors could not successfully research because of the misleading presentations by black hatters. Short term gains can still be achieved by black hatters in search engine rankings, but if you want to develop long term credibility and a solid reputation, you have to follow the guidelines.
Some Black Hat Techniques
Black hat techniques should generally be avoided by webmasters or they risk getting penalise. Keyword stuffing is the most common black hat approach wherein individuals put too many keywords in their page or site, and nothing else. The keywords can boost your search engine ranking temporarily and lead a number of people into the site who happen to type in the main keywords. They, however, immediately get turned off once they browse the page and find nothing else on it.
Invisible text is another method that you should avoid. It involves placing lists of keywords in white text against a white background to draw more search engine spiders. Search engine crawlers nowadays are much smarter and it also takes away more human users from your page. Doorway pages are considered fake pages that users never get to see. The approach is intended to draw more search engine spiders but human visitors cannot see anything useful or relevant once they visit the page.
The Temporary Effects
The use of black hat SEO can be very tempting for some, but you have to understand that the effects are only temporary. The site can rank very high for some time, but immediately get banned. You can also lose your credibility by choosing these types of technique. Talk to other marketers online and find out about the other white hat methods that offer long term benefits. Your web site can become a solid face in the industry, but it does take some patience and dedication to stay on top of the rankings.
http://www.jdrwebsites.co.uk/
04 October 2010
The Myths in SEO
Some people follow the book accurately when it comes to SEO. However, you have to understand that there are common myths that may only be detrimental to the growth of your company. Some of the approaches that used to be effective before may no longer be useful today, since the market and search engine crawlers are smarter. Debunk some of the basic myths and make the necessary improvements in your site to boost sales for long.
Myth #1: SEO Involves Techniques That Fool Search Engines
Fooling search engines mean that you are also fooling human users. Real SEO techniques involve more than just optimising content, using marketing schemes and getting additional links. A number of tactics can be used depending on the persons you are dealing with.
Some of the useful strategies that can be used for SEO to last a long time include benchmarks, competitive analysis, search marketing strategy, keyword analysis, web design, user experience, creative copy writing, server side issues, ongoing link building, code optimisation, information architecture, ongoing content development, web analytics, other channel marketing affecting SEO and conversion analysis.
Myth #2: Search Engines Aren't Used That Much
Based on research, around 4.9 billion searches are done every month by 133 million unique searchers. Search engines have become one of the most common tools used for people to gain information. Majority of internet users rely on search engines to get to different web sites, pages and companies. Search engines lead you to different online businesses and shops where you can instantly shop and get more updates. You have to determine how much useful and relevant content is available in the market, then aim on becoming an authority in the industry.
Myth #3: SEO Doesn't Work Because You Do Not Have Many Visitors
Keep in mind that SEO doesn't promise instant and significant results. You have to use the different marketing tools and strategies together with the approaches and SEO to make everything work together. Experts recommend that you spend about 6 months after the implementation phase to evaluate the results of SEO.
You also have to ensure that your web site can back up all the methods you have incorporated. If your site is not easy to navigate, does not have sound and unique content and is not relevant to the people you are targeting, then your SEO efforts will be rendered useless.
Myth #4: SEO Happens Only Once
SEO takes time to develop and you need to evaluate and assess each approach to determine if it should be improved. Search engines view about 100 to 200 factors or signals to know its relevance as well as decide how to categorised search results. You have to give SEO constant attention because there are several other sites and pages that also promise unique content, entertaining media and other tools to entice the target market.
Always brainstorm on how you can further improve your techniques like integrating with other offline and online marketing, creating new content, building new links and refining your optimisation approaches. If you have spent some time, money and effort creating the groundwork for your SEO, you have to ensure that operations continue to function and drive the right clients into your web site. SEO is not a one-time event. It needs checks and refinements every now and then.
Myth #1: SEO Involves Techniques That Fool Search Engines
Fooling search engines mean that you are also fooling human users. Real SEO techniques involve more than just optimising content, using marketing schemes and getting additional links. A number of tactics can be used depending on the persons you are dealing with.
Some of the useful strategies that can be used for SEO to last a long time include benchmarks, competitive analysis, search marketing strategy, keyword analysis, web design, user experience, creative copy writing, server side issues, ongoing link building, code optimisation, information architecture, ongoing content development, web analytics, other channel marketing affecting SEO and conversion analysis.
Myth #2: Search Engines Aren't Used That Much
Based on research, around 4.9 billion searches are done every month by 133 million unique searchers. Search engines have become one of the most common tools used for people to gain information. Majority of internet users rely on search engines to get to different web sites, pages and companies. Search engines lead you to different online businesses and shops where you can instantly shop and get more updates. You have to determine how much useful and relevant content is available in the market, then aim on becoming an authority in the industry.
Myth #3: SEO Doesn't Work Because You Do Not Have Many Visitors
Keep in mind that SEO doesn't promise instant and significant results. You have to use the different marketing tools and strategies together with the approaches and SEO to make everything work together. Experts recommend that you spend about 6 months after the implementation phase to evaluate the results of SEO.
You also have to ensure that your web site can back up all the methods you have incorporated. If your site is not easy to navigate, does not have sound and unique content and is not relevant to the people you are targeting, then your SEO efforts will be rendered useless.
Myth #4: SEO Happens Only Once
SEO takes time to develop and you need to evaluate and assess each approach to determine if it should be improved. Search engines view about 100 to 200 factors or signals to know its relevance as well as decide how to categorised search results. You have to give SEO constant attention because there are several other sites and pages that also promise unique content, entertaining media and other tools to entice the target market.
Always brainstorm on how you can further improve your techniques like integrating with other offline and online marketing, creating new content, building new links and refining your optimisation approaches. If you have spent some time, money and effort creating the groundwork for your SEO, you have to ensure that operations continue to function and drive the right clients into your web site. SEO is not a one-time event. It needs checks and refinements every now and then.
24 September 2010
The History of Search Engine Optimisation
Search engine optimisation or SEO has been used strategically by thousands of individuals and companies all over the world to generate higher revenues. It is also one of the cheapest ways to continually advertise your web site and get a lot of targeted traffic who are truly interested in your services and products. It is important that you learn more about its history first to determine the right approaches that will appeal to your target market.
How It All Started
Web site content writers and webmasters started to optimise web sites for search engines during the middle part of the 1990s, since the initial search engines were still cataloguing the early Web. In the beginning, a webmaster can submit the webpage address or URL to different search engines that will send a spider to navigate and crawl the given page. The spider will gather links to other pages from the page and return the information located on the page to be indexed.
The entire process involves a search engine spider that will download a page and store it on the very own server of the search engine. The second program or indexer, will gather different information regarding the page, like words in the content and location, together with the weight for given words and all other links contained in the page, to be placed in a scheduler for later crawling.
Increased Value
Web site owners understood what it means to increase the ranking of their web sites and being visible to their target market through search engine results. They can then create the opportunity for SEO practitioners using either black hat or white hat. Danny Sullivan, an analyst of the industry in the 1990s, indicated that SEO or search engine optimisation may have been coined and used frequently in 1997.
Early versions of the search algorithms heavily depended on information given by the webmaster like the keyword meta tag or index files in search engines such as ALIWEB. Meta tags function by giving a guide to every content of web pages. The Meta data can be used to index pages that were found to be unreliable due to the choices made by the webmaster in the given keywords. It can become an inaccurate representation of the web site's true content. Inaccurate and inconsistent meta tags can change the rankings of various pages.
Keyword Density
Keyword density was incorporated very much during the early parts of SEO. Search engines would usually suffer because of ranking manipulation of overuse of given keywords. Search engines needed to adjust to make sure that results pages will only present the most useful web sites, instead of unrelated web pages that only had several keywords, but really did not mean anything. More complex ranking algorithms were created and developed by search engines to ensure that visitors only got the most useful results possible.
Modern Results
At present, rankings in search engines are very accurate and dependable. In 2004, search engines have used different factors in the algorithms of rankings to significantly minimize link manipulation. Some of the best search engines use more than 200 various signals. The algorithms are not disclosed by the biggest engines to prevent unscrupulous webmasters from manipulating the results. Some of the best SEOs have used various approaches, with different techniques and opinions posted in blogs and online forums.
How It All Started
Web site content writers and webmasters started to optimise web sites for search engines during the middle part of the 1990s, since the initial search engines were still cataloguing the early Web. In the beginning, a webmaster can submit the webpage address or URL to different search engines that will send a spider to navigate and crawl the given page. The spider will gather links to other pages from the page and return the information located on the page to be indexed.
The entire process involves a search engine spider that will download a page and store it on the very own server of the search engine. The second program or indexer, will gather different information regarding the page, like words in the content and location, together with the weight for given words and all other links contained in the page, to be placed in a scheduler for later crawling.
Increased Value
Web site owners understood what it means to increase the ranking of their web sites and being visible to their target market through search engine results. They can then create the opportunity for SEO practitioners using either black hat or white hat. Danny Sullivan, an analyst of the industry in the 1990s, indicated that SEO or search engine optimisation may have been coined and used frequently in 1997.
Early versions of the search algorithms heavily depended on information given by the webmaster like the keyword meta tag or index files in search engines such as ALIWEB. Meta tags function by giving a guide to every content of web pages. The Meta data can be used to index pages that were found to be unreliable due to the choices made by the webmaster in the given keywords. It can become an inaccurate representation of the web site's true content. Inaccurate and inconsistent meta tags can change the rankings of various pages.
Keyword Density
Keyword density was incorporated very much during the early parts of SEO. Search engines would usually suffer because of ranking manipulation of overuse of given keywords. Search engines needed to adjust to make sure that results pages will only present the most useful web sites, instead of unrelated web pages that only had several keywords, but really did not mean anything. More complex ranking algorithms were created and developed by search engines to ensure that visitors only got the most useful results possible.
Modern Results
At present, rankings in search engines are very accurate and dependable. In 2004, search engines have used different factors in the algorithms of rankings to significantly minimize link manipulation. Some of the best search engines use more than 200 various signals. The algorithms are not disclosed by the biggest engines to prevent unscrupulous webmasters from manipulating the results. Some of the best SEOs have used various approaches, with different techniques and opinions posted in blogs and online forums.
17 September 2010
SEO Effect of Duplicate Content
There are a lot of ways that you can improve your site’s page ranking in search engines, unfortunately, not all of them are good. Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick the search engines – one of these methods is actually duplicating web content.
What is duplicate content?
Duplicate content in SEO is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site’s search engine page rankings. A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site’s page rankings since they will be able to get multiple listings for their site. Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.
What are considered as duplicate content?
There are a couple of duplicate content types that are being rampantly utilized by a lot of people, each one a bit different in their use, but all of them employed for the same purpose, which is to trick search engines to get better page rankings.
One way of getting a duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content. This may include landing or door pages aside from the content, so make sure that you avoid using this if you don’t want your site to become vulnerable to search engines’ duplicate content filter.
Another method of creating duplicate content is by simply taking content from another website or page and reorganising it to make it appear dissimilar to its original form, though it is actually the same.
Product descriptions from many e-Commerce sites are actually being utilised by other sites as well. Other sites simply copy the product description of manufacturer’s utilised by other competitive markets as well. And add the fact that the product name, as well as the name of artist, manufacturer, writer or creator would be included, a significant amount of content would show up on your page. Although this is much harder to spot, it is still considered to be a duplicate content, or spam.
Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content. Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.
How do a search engines filter duplicate content?
Search engines filter for duplicate content by using the same means for analysing and indexing page ranking for sites, and that is through the use of crawlers or robots. These robots or crawlers go through different websites and catalogues these sites by reading and saving information to their database. Once this is done, these robots then analyses and compares all the information it has taken from one website to all the others that tt has visited by using certain algorithms to determine if the site’s content is relevant, and if it can be considered as a duplicate content or spam.
How to avoid duplicate content?
Although you may not have any intentions to try and deceive search engines to improve your site’s page ranking, your site might still get flagged as having duplicate content. One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page. Just make sure that you avoid too much similarities with another page’s content for this can still appear as duplicate content to some filters, even if it isn’t considered to be a spam.
What is duplicate content?
Duplicate content in SEO is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site’s search engine page rankings. A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site’s page rankings since they will be able to get multiple listings for their site. Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.
What are considered as duplicate content?
There are a couple of duplicate content types that are being rampantly utilized by a lot of people, each one a bit different in their use, but all of them employed for the same purpose, which is to trick search engines to get better page rankings.
One way of getting a duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content. This may include landing or door pages aside from the content, so make sure that you avoid using this if you don’t want your site to become vulnerable to search engines’ duplicate content filter.
Another method of creating duplicate content is by simply taking content from another website or page and reorganising it to make it appear dissimilar to its original form, though it is actually the same.
Product descriptions from many e-Commerce sites are actually being utilised by other sites as well. Other sites simply copy the product description of manufacturer’s utilised by other competitive markets as well. And add the fact that the product name, as well as the name of artist, manufacturer, writer or creator would be included, a significant amount of content would show up on your page. Although this is much harder to spot, it is still considered to be a duplicate content, or spam.
Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content. Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.
How do a search engines filter duplicate content?
Search engines filter for duplicate content by using the same means for analysing and indexing page ranking for sites, and that is through the use of crawlers or robots. These robots or crawlers go through different websites and catalogues these sites by reading and saving information to their database. Once this is done, these robots then analyses and compares all the information it has taken from one website to all the others that tt has visited by using certain algorithms to determine if the site’s content is relevant, and if it can be considered as a duplicate content or spam.
How to avoid duplicate content?
Although you may not have any intentions to try and deceive search engines to improve your site’s page ranking, your site might still get flagged as having duplicate content. One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page. Just make sure that you avoid too much similarities with another page’s content for this can still appear as duplicate content to some filters, even if it isn’t considered to be a spam.
10 September 2010
Build Site Traffic With Free Blogging
Don’t have enough readers for your free blog website? Do you want to create your own blog the fast and easy way?
If you answered yes to any of these questions then free blogging sites are for you. Firstly, you might be wondering what blog is all about. A blog or a web blog is like an online log where you can use to build traffic for your website. It can contain any topics you want and it can even contain your diary.
So just how do you start blogging for free?
Creating your own blogging website is very simple. You can visit websites that offer free blogs which has step by step process on creating your blogging website. It will usually just take a few minutes of your time to create a blogging websites in sites that offer free blogging web pages.
However, before starting to go to websites that offer free blogs, you should first determine several factors for your blogging web page.
Firstly, you have to think of a name for your blog. To do this, you must first determine what kind of topic you will dedicate your blogging webpage to. Ask yourself what you want to discuss, what are your interests or hobbies or if you have a website that is dedicated to a particular topic, you can discuss that to. It can be anything, it can be dogs, cars, casinos, food, travel, and you can even create a blog about yourself.
After knowing what name your blogging site should have, the next step would be what to put in it. Basing from your title, you will have an idea on what to put on your blog. You can put in any comments you want with different topics regarding your title and headline. You can even post in surveys as your topic; this is very useful if you sell a particular product where you can get consumers opinion on how to sell your product more effectively.
Another way to generate interest in your blog and attract a lot of readers is to make your blog a bit controversial. People like controversies and making your blog one, can create a lot of curious people to read your blog. You should post comments that can be controversial and this can result in many people wanting to post in their comments too.
Now that you have finished creating your blog, with title or headline, a comment, how should you attract people into reading your blogs? One of the best ways is to write an article about a particular topic in your blog and post them into article submission websites. This can generate a lot of targeted traffic and in no time at all.
To make this work, you should write the article with your blog site URL included at the ending of the article or in the footnote. With a good article and a little bit of luck, your blog will be discovered by people and chances are, your blog will create a lot of traffic by word of mouth.
Free blogging websites are one of the most useful tools to generate targeted traffic to your website. It can even generate a lot of loyal readers or fans of your work to post in comments and suggestions regularly to your blogging website and will often recommend it to other people. The best thing about this is that it’s easy, convenient, fun, and as the name suggests, it’s all for free.
If you answered yes to any of these questions then free blogging sites are for you. Firstly, you might be wondering what blog is all about. A blog or a web blog is like an online log where you can use to build traffic for your website. It can contain any topics you want and it can even contain your diary.
So just how do you start blogging for free?
Creating your own blogging website is very simple. You can visit websites that offer free blogs which has step by step process on creating your blogging website. It will usually just take a few minutes of your time to create a blogging websites in sites that offer free blogging web pages.
However, before starting to go to websites that offer free blogs, you should first determine several factors for your blogging web page.
Firstly, you have to think of a name for your blog. To do this, you must first determine what kind of topic you will dedicate your blogging webpage to. Ask yourself what you want to discuss, what are your interests or hobbies or if you have a website that is dedicated to a particular topic, you can discuss that to. It can be anything, it can be dogs, cars, casinos, food, travel, and you can even create a blog about yourself.
After knowing what name your blogging site should have, the next step would be what to put in it. Basing from your title, you will have an idea on what to put on your blog. You can put in any comments you want with different topics regarding your title and headline. You can even post in surveys as your topic; this is very useful if you sell a particular product where you can get consumers opinion on how to sell your product more effectively.
Another way to generate interest in your blog and attract a lot of readers is to make your blog a bit controversial. People like controversies and making your blog one, can create a lot of curious people to read your blog. You should post comments that can be controversial and this can result in many people wanting to post in their comments too.
Now that you have finished creating your blog, with title or headline, a comment, how should you attract people into reading your blogs? One of the best ways is to write an article about a particular topic in your blog and post them into article submission websites. This can generate a lot of targeted traffic and in no time at all.
To make this work, you should write the article with your blog site URL included at the ending of the article or in the footnote. With a good article and a little bit of luck, your blog will be discovered by people and chances are, your blog will create a lot of traffic by word of mouth.
Free blogging websites are one of the most useful tools to generate targeted traffic to your website. It can even generate a lot of loyal readers or fans of your work to post in comments and suggestions regularly to your blogging website and will often recommend it to other people. The best thing about this is that it’s easy, convenient, fun, and as the name suggests, it’s all for free.
03 September 2010
Keyword selection For SEO
One of the main components that helps determine the success, or failure, of your search engine optimisation (SEO) campaign is your keyword selection. Although this may not appear much, choosing the right keyword to use for your website is one of the more gruelling parts of the entire SEO process, especially if you aim to find one that will be most effective for your site’s search engine optimisation.
When using keywords for SEO, you just need to follow a few simple steps in order to properly find the right keyword that will do the job. There are also a couple of things that you need to look out for in order to avoid any problems when trying to optimise your web page.
The first thing that you should do if you want to be able to use keywords effectively is to start out by making a list of “key” keywords or phrases that are relevant to the content of your site, and by doing this, it can actually lead you to create or discover more keywords or phrases that may blossom from the original one that you have chosen.
Select key phrases or words
Once you’ve made a list, try to select ones that contain a “key” keyword or phrase that can help you identify your site’s content. Let’s say your site’s content is all about cars, using cars as a keyword won’t put you high up in the page ranking of search engines, especially since a lot of sites or pages have that as a keyword. Try to avoid using words or phrases that are too general, as this will not help improve your page ranking. By adding other key terms to your chosen keyword, such as “second-hand cars”, or “second-hand sports cars” will actually help improve your chances of going up higher in the page rankings. Just make sure that these are relevant to your site’s content.
It also helps if you took the time to search for keywords or phrases that your competition are using so that you can narrow down which ones to use, and which ones to avoid. There is no sense in using a type of keyword or phrase, such as “cars”, which a lot or most of your competition are using as well, and if their site’s are ranked high up in the search engine’s index, then you might have a difficult time going up against that.
Use your location
You can also improve your chances of getting a much better page ranking result if you incorporate your location to the keyword or phrase that you are trying to use. Let’s say your business is located somewhere in Hertfordshire, by simply adding the word “Hertfordshire” to your keyword selection (“Hertfordshire second-hand sports cars”), you can fair better in your page ranking. However, this type of method usually entails that people are planning on seeing you in person when they do searches like this, so make sure that you only utilise this technique if you are open to the idea of them visiting you in person.
Use your niche
Always try to choose the keyword that you specialise in, or at least the one that offers you with the most profit. Keep in mind that you want to offer the keyword that best describes your business, but if the search volume of users is leaning towards one that isn’t your main product, then you can actually opt to use that keyword instead, just as long as that keyword is still related or relevant to your site’s content.
When using keywords for SEO, you just need to follow a few simple steps in order to properly find the right keyword that will do the job. There are also a couple of things that you need to look out for in order to avoid any problems when trying to optimise your web page.
The first thing that you should do if you want to be able to use keywords effectively is to start out by making a list of “key” keywords or phrases that are relevant to the content of your site, and by doing this, it can actually lead you to create or discover more keywords or phrases that may blossom from the original one that you have chosen.
Select key phrases or words
Once you’ve made a list, try to select ones that contain a “key” keyword or phrase that can help you identify your site’s content. Let’s say your site’s content is all about cars, using cars as a keyword won’t put you high up in the page ranking of search engines, especially since a lot of sites or pages have that as a keyword. Try to avoid using words or phrases that are too general, as this will not help improve your page ranking. By adding other key terms to your chosen keyword, such as “second-hand cars”, or “second-hand sports cars” will actually help improve your chances of going up higher in the page rankings. Just make sure that these are relevant to your site’s content.
It also helps if you took the time to search for keywords or phrases that your competition are using so that you can narrow down which ones to use, and which ones to avoid. There is no sense in using a type of keyword or phrase, such as “cars”, which a lot or most of your competition are using as well, and if their site’s are ranked high up in the search engine’s index, then you might have a difficult time going up against that.
Use your location
You can also improve your chances of getting a much better page ranking result if you incorporate your location to the keyword or phrase that you are trying to use. Let’s say your business is located somewhere in Hertfordshire, by simply adding the word “Hertfordshire” to your keyword selection (“Hertfordshire second-hand sports cars”), you can fair better in your page ranking. However, this type of method usually entails that people are planning on seeing you in person when they do searches like this, so make sure that you only utilise this technique if you are open to the idea of them visiting you in person.
Use your niche
Always try to choose the keyword that you specialise in, or at least the one that offers you with the most profit. Keep in mind that you want to offer the keyword that best describes your business, but if the search volume of users is leaning towards one that isn’t your main product, then you can actually opt to use that keyword instead, just as long as that keyword is still related or relevant to your site’s content.
29 August 2010
Avoiding the Risks of SEO
Even though SEOs have been considered as very cost-effective and useful tools for online marketing, it is important that you understand the risks and potential drawbacks. You can help your business run more efficiently by staying prepared for the possible consequences. You can also determine which approaches will work best for your target customers, thereby giving them quality service and unique content each time. Here are some proven tips.
The Risk Level
You first have to determine your current risk level to know what more you can do to protect your business completely. First of all, you have to gauge your level of expertise and experience in using SEOs. The more experience you have, the less problems you may encounter since you may already have gone through and solved a number of common pitfalls and problems. Consider the types of SEOs that you have used in the past, then check which ones can still work for your current industry.
Black Versus White
Black hat SEO users are putting themselves at risk for losing credibility and even getting penalised or banned. Some web sites and webmasters have been banned by search engines because of the abuse or misuse of certain techniques. There are plenty of black hatters who still believe that overstuffing keywords and using irrelevant content that boosts visibility can work for them in the long term. You are only waiting for search engine crawlers to find the site and render it useless.
White hat SEOs are very ideal since these promise you long term visibility and a good reputation. Your target customers can better relate to you if you follow the guidelines and rules given by search engines to boost rankings. It will take some time before you score high on search results pages, but the wait and experience will be worth the wait.
Some of the Common Risks
Reward is not proportionate to the workload given. A single click may be enough for some web sites to instantly land on the first page of search engine results. The hard work of other webmasters who practice ethical methods can be trampled by unapproved techniques like spamming, content aggregating, scraping and plagiarism. Manipulating an algorithm may temporarily catapult your site into the front page, but you can face greater consequences once your actions are discovered.
Boosting Your Experience
Although several black hat approaches can offer you visibility instantly, the results are only temporary. People cannot refer to you or your company as reliable if you resort to unapproved techniques in trying to get their attention. You can boost your reputation and experience by following the right guidelines and patiently waiting for the right traffic to start flowing into your web site. Over time, you will find that your client base expands continually as long as you maintain good content and quality service.
Try to write good and informative articles yourself. Visit online discussion boards and listen to what other online experts have to say. Check out other ethical methods used by top web sites and learn over time how you can also become a master in your chosen industry. You can start learning more about keywords and meta tags to improve your visibility. Review how search engine crawlers work and what items and elements are needed in your site to make it easier for them to find you.
The Risk Level
You first have to determine your current risk level to know what more you can do to protect your business completely. First of all, you have to gauge your level of expertise and experience in using SEOs. The more experience you have, the less problems you may encounter since you may already have gone through and solved a number of common pitfalls and problems. Consider the types of SEOs that you have used in the past, then check which ones can still work for your current industry.
Black Versus White
Black hat SEO users are putting themselves at risk for losing credibility and even getting penalised or banned. Some web sites and webmasters have been banned by search engines because of the abuse or misuse of certain techniques. There are plenty of black hatters who still believe that overstuffing keywords and using irrelevant content that boosts visibility can work for them in the long term. You are only waiting for search engine crawlers to find the site and render it useless.
White hat SEOs are very ideal since these promise you long term visibility and a good reputation. Your target customers can better relate to you if you follow the guidelines and rules given by search engines to boost rankings. It will take some time before you score high on search results pages, but the wait and experience will be worth the wait.
Some of the Common Risks
Reward is not proportionate to the workload given. A single click may be enough for some web sites to instantly land on the first page of search engine results. The hard work of other webmasters who practice ethical methods can be trampled by unapproved techniques like spamming, content aggregating, scraping and plagiarism. Manipulating an algorithm may temporarily catapult your site into the front page, but you can face greater consequences once your actions are discovered.
Boosting Your Experience
Although several black hat approaches can offer you visibility instantly, the results are only temporary. People cannot refer to you or your company as reliable if you resort to unapproved techniques in trying to get their attention. You can boost your reputation and experience by following the right guidelines and patiently waiting for the right traffic to start flowing into your web site. Over time, you will find that your client base expands continually as long as you maintain good content and quality service.
Try to write good and informative articles yourself. Visit online discussion boards and listen to what other online experts have to say. Check out other ethical methods used by top web sites and learn over time how you can also become a master in your chosen industry. You can start learning more about keywords and meta tags to improve your visibility. Review how search engine crawlers work and what items and elements are needed in your site to make it easier for them to find you.
11 August 2010
How Adwords Can Provide FREE Exposure For Your Website
There are various reasons as to why your potential customers will use the web, but they are usually looking for access to information, or communication. The Web is now a vital tool for any business as this is where most of your potential customers are!
By investing in a quality website for your business you are not only making yourself available to local customers but you are making yourself available worldwide, why limit your businesses potential when you can increase your chances of potential business opportunities all over the World!
Setting up a good Adwords Campaign along with links to your website is an investment worth considering if you would like to maximise your online profits and increase your online exposure. If used correctly Adwords campaigns can boost your websites traffic and increase your online sales with a minimum of cost.
As you only pay for the visitors that actually click on your companies advertisements and not for the viewing of each of your ads, Google AdWords can provide your company’s website with fantastic FREE exposure!
Without even paying a penny your company name and web address will be seen by thousands of potential customers on a daily basis completely FREE of charge!
By investing in a quality website for your business you are not only making yourself available to local customers but you are making yourself available worldwide, why limit your businesses potential when you can increase your chances of potential business opportunities all over the World!
Setting up a good Adwords Campaign along with links to your website is an investment worth considering if you would like to maximise your online profits and increase your online exposure. If used correctly Adwords campaigns can boost your websites traffic and increase your online sales with a minimum of cost.
As you only pay for the visitors that actually click on your companies advertisements and not for the viewing of each of your ads, Google AdWords can provide your company’s website with fantastic FREE exposure!
Without even paying a penny your company name and web address will be seen by thousands of potential customers on a daily basis completely FREE of charge!
20 July 2010
The Benefits Of Having a Website Continued
Rather than contacting you over the phone or in person some of your potential clients would rather make enquiries regarding your business online. By having a company website you have an easily accessible way for them to do so.
There is no better way to promote your business than doing so through the internet, however if you are going to promote your business online you must ensure it is done so correctly. SEO and Adwords Campaigns are great online promotion tools for any website, and if used correctly they will give you a great return on the money you spend on your website and online promotions.
There is no better way to promote your business than doing so through the internet, however if you are going to promote your business online you must ensure it is done so correctly. SEO and Adwords Campaigns are great online promotion tools for any website, and if used correctly they will give you a great return on the money you spend on your website and online promotions.
Subscribe to:
Posts (Atom)
Posts
